News and Resources | Keep Up to Date in Your Business

Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns

Do you leverage Google as part of your paid programming? If so, then you may have noticed that the search engine and advertising platform recently enhanced search campaign features by adding combined audiences to your Google Ads accounts.

The update offers advertisers the ability to serve ads to even more targeted and specific audiences.

Snapchatters and the Path to Purchase: Shopping Behaviors on Snapchat

Today’s consumers are turning to their phones at every touch point of the purchase process. Smartphones are the most used tool for sharing and gathering information on the path to purchase.

Business owners can now create product catalogs directly in WhatsApp

Facebook-owned WhatsApp is taking the next steps towards monetization with a new option that will enable businesses on the platform to better showcase their products via the WhatsApp Business app.

Twitter’s new Topics feature may help new brands get exposure

Twitter is rolling out Topics, a way to follow subjects automatically in the timeline. They are starting with more than 300 subjects across sports, gaming, and entertainment

FTC clarifies guidelines for how influencers must disclose endorsements

Last week, the Federal Trade Commission issued updated and clarified “endorsement guides” that govern so-called influencer advertising on social media.

When most people think of social media influencers, world-famous celebrities, athletes, and models might jump to mind. While such figures are highly sought out by certain global brands, much influencer advertising is done with smaller names — and smaller budgets.

According to Hootsuite, “brands pay Instagram influencers [an average of] between $100 and $2,085 per post.”

With so much brand-influenced and sponsored content on various social media platforms, the FTC wants to make sure every day social media users can tell the difference between what’s a regular post and what’s a paid endorsement.

HubSpot report reveals buyers do most product research on social media

Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products.

Where are most of your customers doing their product research? Social media.

Which social media platform is the most popular resource?

Google’s ‘.new’ domain extensions are coming: Marketers take note

Several companies are already using domains, and public availability is coming soon. In the world of online sales and marketing, early adopters usually get the worm.

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