Simple Tricks to Increase Conversions – Internet Marketing Basics

Simple Tricks for Conversions

First, view your sales page, your opt-in box or anything where you are trying to get a conversion.

What is the dominant color on that page?

Whatever it is, choose a CONTRASTING color for your button to increase conversions.

For example, if your sales page is predominately white and green, choose red for your “Add to Cart” button.

If your opt in box is predominately white and blue, choose orange for your “Send My Free Report” button.

The more you can contrast your call to action buttons with the rest of the page, the higher your conversions will tend to be.

Make your buttons stand out as much as a pink elephant in your kitchen.

Test after test shows this is the way to higher conversions, but then again only one test counts: The test you perform on your own site.

The Power of a Great YouTube Channel Name

Make of this what you will:

While watching a John Oliver “Last Week Tonight” video, I noticed a comment from a user named, “1,000,000 subscribers without any videos challenge.”

Intrigued, I clicked on the name and found an empty channel without a single video. But they do have 3.9K subscribers as of this writing.

Here’s his progress thus far:

50 – 9/5/2019

100 – 9/8/2019

150 – 9/12/2019

250 – 9/18/2019

500 – 10/19/2019

750 – 10/21/2019

1,000 – 10/29/2019

2,500 – 12/06/2019

5,000 –

Two things to note about this achievement:

1: I’m guessing he’s gotten nearly all of his subscribers from comments he’s left on other people’s videos

2: The reason he’s gotten those subscribers is 100% because of his name.

How can you use this information to increase your YouTube subscriber base?

If Your First Language Isn’t English…

…but your target market’s language is English, be sure to get a native English speaker to check your content prior to posting.

Of course, this is true for all languages, not just English.

A recent reminder of the importance of having a native speaker check your work comes from a site I recently visited. The newsletter sign-up box had the following copy:

Unlimited geek help

Leave us handle all the hard work when it comes to set your online business and marketing stack

Give us some more extra info about you by signing-up with Facebook and we re compensate you back.

English is hard.

But losing potential customers because of silly little errors like these is even worse.

Put Yourself in a Unique Position

“When you solve problems and satisfy needs, you put yourself in a unique position. You’re doing something for the customer that he isn’t used to getting from others. The others are simply going along, taking orders, doing what they’re asked to do. They aren’t looking for ways to be of greater value, so they don’t enjoy greater income and opportunities.”

— Harry Browne, How I Found Freedom In An Unfree World

Forget the Passion Mindset

“If you want to love what you do, abandon the passion mindset (‘what can the world offer me?’) and instead adopt the craftsman mindset (‘what can I offer the world?’)”

― Cal Newport, So Good They Can’t Ignore You

Don’t Spend a Second on These

“No matter who you are, no matter what you do, no matter who your audience is: 30 percent will love it, 30 percent will hate it, and 30 percent won’t care. Stick with the people who love you and don’t spend a single second on the rest. Life will be better that way.”

― James Altucher, Choose Yourself

Don’t Wait Until You Feel Motivated

“Who says you need to wait until you ‘feel like’ doing something in order to start doing it? The problem, from this perspective, isn’t that you don’t feel motivated; it’s that you imagine you need to feel motivated. If you can regard your thoughts and emotions about whatever you’re procrastinating on as passing weather, you’ll realize that your reluctance about working isn’t something that needs to be eradicated or transformed into positivity. You can coexist with it. You can note the procrastinatory feelings and act anyway.” -Oliver Burkeman

Do Silly Names Sell Products?

Way back in the day (which is another way to say I don’t know when this happened, but it was at least 10 years ago) an online marketer recorded a bunch of videos to sell as a product.

The product had something to do with online marketing, but I don’t remember the topic. I also don’t remember who the marketer was, although at the time I think he was pretty well-known.

What I do remember is that while he was recording, a dog in the background kept barking.

And thus, rather than go with a standard name for his product like the, “Get More Traffic!” product or the “Make Tons of $$ with Social Media” product, he called his video set…

“The Barking Dog Videos.”

My point here is simple: After all this time, I STILL remember that name because it was different from everything else out there at the time (or perhaps since, too.)

He could have rerecorded the videos to make them more “professional,” but if he had, I suspect his sales wouldn’t have been as good.

Not only did he have a catchy, memorable name – he also had a STORY that his affiliates could tell in just a few words.

In a nutshell: “Great product, silly name because of a crazy barking dog, check it out.”

I remember a tourist type of place with a huge gift shop and restaurant on a main road on the outskirts of town. I drove by it all the time, and regardless of what time of day it was, the place was PACKED with people.

The name of the place? “The World’s Worst Restaurant.” People stopped just to be able to say they ate at the world’s worst restaurant and shopped at the world’s worst gift shop. You know that when they got home from their vacation, they told their friends about the place.

Would they have told others if it was called the Magnolia Café? I don’t think so. In fact, they probably would have forgotten all about it after a week or two.

We might want to be “professionals,” but the fact is that being different, strange, weird and even fallible will sometimes win out over everything else.

Create great products with just a little bit of built-in gimmicks or craziness and see what happens.

Need help to name your product or business?

Try these brand name generators:

Shopify – Generate business names and check domain availability instantly. https://www.shopify.com/tools/business-name-generator

Oberlo – This is a platform that helps drop shipping businesses, and they also have a name generator tool you can use for any purpose. https://www.oberlo.com/tools/business-name-generator

Within the Flow – They say you can get your business name in just 3 seconds. (You might want to take a little longer than that, but hey, who knows? Your first attempt might also be the best. https://www.withintheflow.com/business-name-generator/

Namelix – Generate a short, brandable business name using artificial intelligence. https://namelix.com/

Panabee – Search for domain names, app names and company names. Red broken hearts mean the name is not available and full blue hearts can be yours. https://www.panabee.com/

Embrace Insecurity

“True security lies in the unrestrained embrace of insecurity – in the recognition that we never really stand on solid ground, and never can.” – Oliver Burkeman

Irving

Affiliate Marketing Shorties – Best Money Making Niches Today

The Top 30 Money Making Niches Online

MONEY:

  • Real estate
  • Foreign currency trading
  • Marketing
  • Retirement
  • Debt
  • Getting a job
  • Consulting
  • Time management
  • Investing
  • Starting a business
  • Making money

HEALTH:

  • Natural weight loss
  • Stress
  • Anti-aging
  • Muscle gain
  • Easy exercise
  • Fat loss
  • Diets/Recipes
  • Natural healing
  • Wellness
  • Specific health problem

RELATIONSHIPS:

  • Dating
  • Relationships
  • Sexuality
  • Marriage
  • Divorce
  • Conflict
  • Body language
  • Parenting
  • Education

And a bonus niche: Hobbies in which people are spending good money, like golf and gardening.

Irving

 

News and Resources – In Internet Marketing

News and Resources

Is ‘dwell time’ the next big thing for SEO?

Dwell time is the metric that runs through various search engine results pages (SERPs). It’s the time people spend reading those results pages before they go back to Google to take a look at other results. And it might be more important than we thought.

https://blog.hubspot.com/marketing/dwell-time

Instagram’s growth rate is declining

Thanks to apps like TikTok and Snapchat, Instagram’s growth rate has dropped and Pinterest has taken its place as the third largest social media app in the U.S.

https://www.impactbnd.com/blog/instagrams-growth-drops-pinterest-third-largest-social-app

Debate flares up over the ownership of ‘.org’ domains

Do you own a .org domain name?

Ethos Capital, a private equity firm, announced that it plans to buy the rights to the cyber neighborhood that is home to big nonprofits and nongovernmental organizations like the United Nations (un.org) and NPR (npr.org), and to little ones like neighborhood clubs.

The deal has been met with a fierce backlash, with good reason.

https://www.nytimes.com/2020/01/07/technology/dot-org-private-equity-battle.html

Microsoft launches new Edge Chromium browser

As of December 2019, 65.40% of browser market share belonged to Chrome. The next closest browser is Apple’s Safari, with 14.22% of the market share.

Microsoft Edge sits way below that at a tiny 3.47%.

But Microsoft is looking to change that with its recent release of the Edge Chromium browser.

https://www.microsoft.com/en-us/edge

What Google’s plan for a cookie-free Chrome means for marketers

Google’s Justin Schuh, director of Chrome engineering, recently released a blog post stating that Google Chrome intends to kill off third-party cookies by 2020.

This proposed change introduces friction for advertisers and marketers who continue to rely (for better or worse) on third-party cookie tracking to display relevant ads to users.

https://www.impactbnd.com/blog/googles-new-plan-for-a-cookie-free-chrome-may-be-huge-for-advertisers

Google Updates adds Favicon to Desktop Search Results

Google has been displaying favicons in mobile search results for several months, and now these website icons have been added to desktop and laptop displays as well. Here Google lays out exactly how you can choose what favicon will appear next to your search result.

https://support.google.com/webmasters/answer/9290858

Mailchimp claims over 60% share of email industry

The company reports that customers sent nearly 350 billion emails in 2019.

https://marketingland.com/mailchimp-claims-over-60-share-of-email-industry-in-latest-report-273926

Live Social Video Doubles Watch Time, Boosts Engagement 10X

Here’s why live social video is a necessity in 2020:

https://www.forbes.com/sites/johnkoetsier/2020/12/30/live-social-video-doubles-watch-time-boosts-engagement-10x

What Marketers Need to Know about CCPA

CCPA, or the California Consumer Privacy Act, is the latest legislation focused on improving how online users can control the data businesses obtain from them, and how those businesses are able to utilize it.

The new law requires updates to your business disclosures, including letting consumers know about the existence of the law, their specific rights in regards to their data, as well as enabling users to obtain copies of, or order the deletion of, their personal information from any business.

https://www.impactbnd.com/blog/ccpa-what-you-really-need-to-know

How to Answer “Email Marketing is Dead”

Email is still a force to be reckoned with in 2020. Although there are new kids on the block like social media and PPC, email is still as relevant and powerful as ever.

Here is what you are looking at in terms of ROI across the digital landscape:

Email – 59%

Social Media – 21%

Display Ads – 14%

Video – 5%

As you can see, email provides the highest ROI.

The next time someone tells you that email marketing is dead, show them these 141 email marketing stats:

https://financesonline.com/email-marketing-statistics/

What should marketers be doing about Google’s BERT update?

BERT, or Bidirectional Encoder Representations from Transformers, is Google’s most recent algorithmic update to how it processes queries and curates page results. Instead of just using keyword matching, BERT will seek to understand the meaning behind sentences, paragraphs, and the entire article on a page.

Here’s how to optimize your content for BERT.

https://www.searchenginejournal.com/bert-algorithm-seo/343097/

Spotify introduces game-changing ad technology for podcasts

Spotify announced a new approach to its podcast marketing technology. The proprietary “streaming ad insertion” (SAI) allows Spotify’s sponsors to deliver targeted ads to podcast listeners through the use of real-time data analysis.

https://newsroom.spotify.com/2020-01-08/spotifys-head-of-global-ads-business-and-platform-jay-richman-talks-new-spotify-podcast-ads/

Resources for Collecting and Sending Emails for Free

Are you on a budget? Begin growing your email list with one of these:

  • Contact form 7: WordPress plugin to collect email addresses
  • Hello Bar: Displays a bar across the top of the page to get more email subscribers
  • Mailchimp: You can send 12,000 emails to 2,000 subscribers for free
  • ManyContactsBar: Free contact form sits on top of your website
  • Moosend: You can send unlimited Emails to 1,000 subscribers for free
  • Scroll Triggered Box: This WordPress plugin has consistently increased conversion rates by several times. Be sure to test this one prior to use, as it may not be compatible with all WP sites.
  • Sumome List Builder: Create professional-looking pop-ups that appear on clicks, timers and before people leave
  • Sumome Scroll Box: A polite way to ask your visitors for their email address as they finish reading your latest blog post or product page

Click To Tweet: This plugin allows you to easily create tweetable content for your readers right from WordPress. Make it easy to share your content on Twitter, and grow your traffic. https://clicktotweet.com/

Later: Visually plan, schedule and analyze posts for Instagram, Facebook, Pinterest and Twitter. https://later.com/

WordPress Pin it Button for Images: Your visitors can hover their mouse over your images and click the “Pin It” button to post them to Pinterest, potentially increasing your traffic. https://www.wpbeginner.com/wp-tutorials/how-to-add-pinterest-pin-it-button-in-your-wordpress-blog/

SharedCount: Track URL shares, likes, tweets, and more. https://www.sharedcount.com/

Crowdfire: Follow / unfollow people on Twitter & Instagram. Automatically discover articles and images your audience will love, so you can share them to all your social profiles and keep your timelines buzzing. https://crowdfireapp.com

SocialRank: Identify, organize, and manage your audience on social media. https://socialrank.com/

Ritetag App: When you share a URL in a social post, forum or email, etc., you get a way to retain your connection with your audience. You can display a text, image or video ad on top of the page that opens when people click that URL. You can entice people to follow you here or there, get newsletter signups, launch a startup or even sell something. https://ritetag.com/

Buffer Free Plan: Craft the perfect post for each social network, all in one place. Plan and publish your content for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, all from one simple dashboard. https://buffer.com/pricing/publish

Bitly: Create, share, and track shortened links. https://bitly.com/

Addthis: Simple share buttons and a full suite of website tools like list builder, link promotion, and recommended posts, all for free. Get more shares, follows and conversions. https://www.addthis.com/

Sumo Share: Makes it super easy for your visitors to share your content to their friends, family and others with built-in social media buttons on your site. https://sumo.com/app/share

Disqus: The internet’s favorite comment plug-in makes it easy for publishers to bring their content to life, fuel colorful discussions, efficiently moderate comments, and build engaged communities. https://disqus.com/

Google Forms: Free beautiful online survey & form builder. https://www.google.com/forms/about/

Take Classes from Yale – For Free

Open Yale Courses provides free and open access to a selection of introductory courses taught by distinguished teachers and scholars at Yale University.

https://oyc.yale.edu/

Take Classes from Harvard – For Free

Browse free online courses in a variety of subjects. Harvard University courses found below can be audited free or students can choose to receive a verified certificate for a small fee.

https://www.edx.org/school/harvardx

Irving

PerkZilla Review: Everything You Need to Know Before You Hit the Buy Button

PerkZilla Review.

Click Here

You’ve probably been hearing the name “PerkZilla” floating around a lot lately. And if you haven’t, just wait – it will make it into your circles and social media networks soon. Everyone’s talking about it, because it’s the most exciting viral rewards platform to come down the pike in a long time.

Simply put: people are loving their traffic, they’re loving their new subscribers and they’re loving all their new sales.

But is PerkZilla right for you? That’s what you’ll find out inside this review. Take a look…

What is PerkZilla?

First things first – just what is PerkZilla?

In a nutshell, it’s a viral rewards platform that lets you give gifts such as products, coupons, contest entries and other rewards to your visitors in exchange for them referring their friends to your website.

That means that one visitor might tell three friends, who tells three more friends, who tells three more friends… and so on. That means that one visitor can turn into dozens of visitors. It’s an incredibly powerful way to get more traffic to your web pages, content and offers!

I’ve been on the inside of PerkZilla, have put it through its paces, and have set up multiple campaigns. So, let me tell you the pros and cons of this platform…

What Are PerkZilla’s Best Features?

There are a lot of really good reasons to fall in love with PerkZilla. Here are the highlights…

PerkZilla is a Hands-Free Way to Drive Traffic

The biggest benefit is that this is a traffic generation method that works completely on autopilot. You set it up once, and your traffic grows on its own! You don’t need to spend hours monitoring your campaigns, and you don’t need to spend any money placing ads. Just tell your existing network and visitors about your content, and they’ll tell all their friends!

It’s Easy to Use

Simon Hodgkinson and Jeremy Gislason built this platform for their own use, to make it easy for them to get more viral traffic without having to do things manually. They built this platform so that anyone can use it on ANY device.

Here’s why it’s so easy to use:

•  No downloading or installation required. This is a web-based app, so all you have to do is log into your dashboard to get started.

•  No tech experience required. Setting up a viral campaign is as easy as clicking your mouse. The app gives you a bit of code, which you need to paste into your website. It’s easy!

•  The dashboard is very user-friendly. The links and features are all intuitively labeled, so you can get your campaigns up and running fast. But if you get stuck, there’s also step-by-step documentation and videos available in the very thorough help section.

•  It works on any platform. Whether your users are using phones, tablets or desktops, the links and forms are tested and proven to work across devices and browsers.

Next strength…

PerkZilla is Very Flexible

You’re in complete control when it comes to PerkZilla. Here are some of the factors where you have control:

•  You choose how many reward levels to offer. You can offer one reward level, or you can set up multiple levels to encourage even more sharing. Ideally, each level up would offer better rewards.

•  You choose the rewards. These could be products (such as ebooks, videos, apps, or memberships), contest entries, discount coupons, or anything else that you can easily deliver by email.

•  You can customize most everything. This includes your opt-in forms, emails and more. However, PerkZilla also comes pre-loaded with default settings and pre-written emails, which makes it quick and easy to set up your campaign.

•  You can use PerkZilla to promote a wide variety of content and pages. This includes lead pages, sales pages, contests, blog posts, videos, webinar registration pages and more!

Sounds good, right? This platform is easy to use and is proven to drive viral traffic to your contests, lead pages, sales pages, blog content and more. The better rewards you offer, the more traffic you’ll get!

What Are PerkZilla’s Downsides?

No product is perfect, but PerkZilla comes pretty darn close. That’s because it comes with only the features you want and none of the ones you don’t, which keeps it clean, lean and very powerful.

However, there is one downside to PerkZilla…

At the time of writing, you can’t use this platform to promote other peoples’ content (such as your affiliate links), UNLESS you work directly with the person who owns the website. That’s because you need to paste a little snippet of code into the page to make it work.

This isn’t a failing of PerkZilla itself so much as a practical limitation. While certain technologies such as iFrames may work, they’re not very practical for this particular application.

Of course, there is a way around this. If you want to promote an affiliate link, then set up a pre-sell page, and have your visitors refer their friends to THAT page. That way, you still get the viral traffic. You still get to build your list. And you still get to promote your affiliate offer. Only difference is that you don’t need to bother the vendor and have them creating special pages for you and pasting code into it.

Our Verdict?

If you can’t tell by now, we’re REALLY excited about PerkZilla. And that’s why we highly recommend it.

Listen, there are a few competing platforms out there. But there are multiple problems with them. Namely:

1.  The competing platforms aren’t flexible enough to handle multiple campaigns. For example, some of these platforms ONLY handle contests. Others only handle giveaways. PerkZilla is different because you can promote any of your web pages, products, contests or content!

2.  Some of these platforms force users to utilize their templates. You have nowhere near the power and customizability with these other platforms as you do with PerkZilla. Some of them even force you to use certain social media sites. PerkZilla gives you full control to let your users promote their links however they want.

3.  Some of the competing platforms are bloated and confusing. There is a big learning curve, which often results in users simply giving up and abandoning the platform.

PerkZilla overcomes all these problems, as it’s user-friendly, flexible, fully customizable and very powerful.

From now on, it’s my #1 choice in viral rewards platforms. I know it will be yours too once you see what all PerkZilla can do. So, check it out right now at click here – and do it now, because a load of viral traffic awaits you!​

Anyone ordering PerkZilla following this review can also receive these incredible bonuses.