Simple Tricks for Conversions
First, view your sales page, your opt-in box or anything where you are trying to get a conversion.
What is the dominant color on that page?
Whatever it is, choose a CONTRASTING color for your button to increase conversions.
For example, if your sales page is predominately white and green, choose red for your “Add to Cart” button.
If your opt in box is predominately white and blue, choose orange for your “Send My Free Report” button.
The more you can contrast your call to action buttons with the rest of the page, the higher your conversions will tend to be.
Make your buttons stand out as much as a pink elephant in your kitchen.
Test after test shows this is the way to higher conversions, but then again only one test counts: The test you perform on your own site.
The Power of a Great YouTube Channel Name
Make of this what you will:
While watching a John Oliver “Last Week Tonight” video, I noticed a comment from a user named, “1,000,000 subscribers without any videos challenge.”
Intrigued, I clicked on the name and found an empty channel without a single video. But they do have 3.9K subscribers as of this writing.
Here’s his progress thus far:
50 – 9/5/2019
100 – 9/8/2019
150 – 9/12/2019
250 – 9/18/2019
500 – 10/19/2019
750 – 10/21/2019
1,000 – 10/29/2019
2,500 – 12/06/2019
Two things to note about this achievement:
1: I’m guessing he’s gotten nearly all of his subscribers from comments he’s left on other people’s videos
2: The reason he’s gotten those subscribers is 100% because of his name.
How can you use this information to increase your YouTube subscriber base?
If Your First Language Isn’t English…
…but your target market’s language is English, be sure to get a native English speaker to check your content prior to posting.
Of course, this is true for all languages, not just English.
A recent reminder of the importance of having a native speaker check your work comes from a site I recently visited. The newsletter sign-up box had the following copy:
Unlimited geek help
Leave us handle all the hard work when it comes to set your online business and marketing stack
Give us some more extra info about you by signing-up with Facebook and we re compensate you back.
English is hard.
But losing potential customers because of silly little errors like these is even worse.
Put Yourself in a Unique Position
“When you solve problems and satisfy needs, you put yourself in a unique position. You’re doing something for the customer that he isn’t used to getting from others. The others are simply going along, taking orders, doing what they’re asked to do. They aren’t looking for ways to be of greater value, so they don’t enjoy greater income and opportunities.”
— Harry Browne, How I Found Freedom In An Unfree World
Forget the Passion Mindset
“If you want to love what you do, abandon the passion mindset (‘what can the world offer me?’) and instead adopt the craftsman mindset (‘what can I offer the world?’)”
― Cal Newport, So Good They Can’t Ignore You
Don’t Spend a Second on These
“No matter who you are, no matter what you do, no matter who your audience is: 30 percent will love it, 30 percent will hate it, and 30 percent won’t care. Stick with the people who love you and don’t spend a single second on the rest. Life will be better that way.”
― James Altucher, Choose Yourself
Don’t Wait Until You Feel Motivated
“Who says you need to wait until you ‘feel like’ doing something in order to start doing it? The problem, from this perspective, isn’t that you don’t feel motivated; it’s that you imagine you need to feel motivated. If you can regard your thoughts and emotions about whatever you’re procrastinating on as passing weather, you’ll realize that your reluctance about working isn’t something that needs to be eradicated or transformed into positivity. You can coexist with it. You can note the procrastinatory feelings and act anyway.” -Oliver Burkeman
Do Silly Names Sell Products?
Way back in the day (which is another way to say I don’t know when this happened, but it was at least 10 years ago) an online marketer recorded a bunch of videos to sell as a product.
The product had something to do with online marketing, but I don’t remember the topic. I also don’t remember who the marketer was, although at the time I think he was pretty well-known.
What I do remember is that while he was recording, a dog in the background kept barking.
And thus, rather than go with a standard name for his product like the, “Get More Traffic!” product or the “Make Tons of $$ with Social Media” product, he called his video set…
“The Barking Dog Videos.”
My point here is simple: After all this time, I STILL remember that name because it was different from everything else out there at the time (or perhaps since, too.)
He could have rerecorded the videos to make them more “professional,” but if he had, I suspect his sales wouldn’t have been as good.
Not only did he have a catchy, memorable name – he also had a STORY that his affiliates could tell in just a few words.
In a nutshell: “Great product, silly name because of a crazy barking dog, check it out.”
I remember a tourist type of place with a huge gift shop and restaurant on a main road on the outskirts of town. I drove by it all the time, and regardless of what time of day it was, the place was PACKED with people.
The name of the place? “The World’s Worst Restaurant.” People stopped just to be able to say they ate at the world’s worst restaurant and shopped at the world’s worst gift shop. You know that when they got home from their vacation, they told their friends about the place.
Would they have told others if it was called the Magnolia Café? I don’t think so. In fact, they probably would have forgotten all about it after a week or two.
We might want to be “professionals,” but the fact is that being different, strange, weird and even fallible will sometimes win out over everything else.
Create great products with just a little bit of built-in gimmicks or craziness and see what happens.
Need help to name your product or business?
Try these brand name generators:
Shopify – Generate business names and check domain availability instantly. https://www.shopify.com/tools/business-name-generator
Oberlo – This is a platform that helps drop shipping businesses, and they also have a name generator tool you can use for any purpose. https://www.oberlo.com/tools/business-name-generator
Within the Flow – They say you can get your business name in just 3 seconds. (You might want to take a little longer than that, but hey, who knows? Your first attempt might also be the best. https://www.withintheflow.com/business-name-generator/
Namelix – Generate a short, brandable business name using artificial intelligence. https://namelix.com/
Panabee – Search for domain names, app names and company names. Red broken hearts mean the name is not available and full blue hearts can be yours. https://www.panabee.com/
“True security lies in the unrestrained embrace of insecurity – in the recognition that we never really stand on solid ground, and never can.” – Oliver Burkeman