My Top Secret* Niche List
*Granted, it’s no longer a secret now that I’ve shared it with you. Oh well, enjoy!
Over the years I’ve been compiling this list of niches one by one. Some of them I added because they’re obviously hugely profitable. Others intrigued me. A few of them look pathetically small, and yet they are being used by people who earn 7 figures a year in these exact niches.
And all of them are worth looking into when choosing your next project.
I’ve also added a few notes under the main categories to give you more ideas.
LOCATION Based – Create a site that highlights all the happenings in your area. This is awesome for bringing in local advertisers. Suggest that your advertisers use a direct-response type of ad, such as “Mention this ad to get 25% off.” This will show them exactly how effective advertising on your site is.
- Your hometown
- Your county, state, province or area (if it’s not too big)
- Your country (if it is small in geographical or population size)
MONEY – sites that teach how to make money through investing can command high dollar for advertising. These sites and their corresponding emails lists sell for high prices, too.
- Real estate
- o How to make money flipping houses
- o How to buy a house no money down
- o How to fix up houses
- o How to build a portfolio of houses or apartments
- Investing
- o Futures
- o Investing for beginners
- o Foreign currency trading
- o Stocks, bonds, recommendations
- o How to successfully invest
- o Unusual investments
- o Bitcoin and e-currencies
- Marketing
- o How to
- o Social media
- o Industry specific
- Retirement
- o Saving and investing for retirement
- o How to plan for retirement
- o Where to live
- o How to travel and where to travel
- o Things to do – finally doing the things you love
- o Retirement homes and communities
- o Senior discounts
- o Continuing education
- o Resources
- o Volunteering
- o Identity theft and scams
- o Estate planning
- o Retiring abroad
- o Products just for seniors
- Debt
- o Debt consolidation
- o Improving credit score
- o Getting out of debt, staying out of debt
- Getting a job
- o Tricks and tips
- o Getting to the decision makers
- o Resumes and CVs
- o How to prep for the interview
- o How to ace the interview
- Consulting
- o Industry specific
- o Solution specific
- o Skill specific
- o How to be a consultant
- o How to use consultants to grow your business
- o How to get rich as a consultant
- Time management
- o Skills and techniques
- o Doing less but achieving more
- o Productivity and efficiency
- Starting a business
- o Ideas, market research and business plans
- o Legalities, setting everything up
- o Funding the business plan
- o Employees, hiring and being the boss
- o Marketing, sales, getting customers
- Making money
- o Side hustles offline
- o Business opportunities
- o Starting an online business
- o Online jobs
- o Blogging
- o Social media marketing – Facebook, YouTube, Twitter, etc.
- Sales
- o How to sell more
- o How to get more leads
- o Persuasion tactics
- o Negotiation
- Career – how to get ahead in a certain field or career
- o Shortcuts in a specific field
- o How to get hired
- o How to get promoted
HEALTH – this word ‘health’ encompasses so much that it can be difficult to know where to start. Just remember that you’ve got to niche it down or you’ll never be successful. All health to all people won’t work. But natural remedies for people with Type 1 Diabetes will work. Weight loss won’t work. But weight loss for women over 40 via the keto diet will work. You get the idea.
- Weight loss
- o For Women – This market is TOO big, sub niche this down into age group or some other demographic
- o For Men – Great idea to focus exclusively on men, their insecurities and problems with excess weight
- o For Overweight Kids – Tricky, you might partner with a doctor for this one
- o For Teens – The motivation to lose weight here is HUGE because of peer pressure and wanting to fit in
- o For Specific Body Parts
- § Tummy Fat – This market is HUGE
- § Upper Arm Fat – Women over 45
- § Double Chins – Include facial exercises with this
- § Man Boobs – Yes, this is a thing
- Natural weight loss – Focus on losing the weight naturally, perhaps with herbs and without crazy or difficult diets
- Weight Gain – Yes, this really is a niche
- o Weight gain for men
- o Certain body types do not easily gain muscle from working out – can you help?
- o Herbs, exercises, foods, nutrition, etc.
- Stress and anxiety
- o Herbal treatments
- o Meditation for stress
- o Cognitive therapy
- o Any natural remedy
- Anti-aging
- o Body exercises
- o Brain exercises
- o Facial exercises
- o Herbs and natural remedies
- o Attitude – mindset plays a big role in aging
- o Diet, specific foods to eat and avoid
- Muscle Building
- o Workout videos
- o Supplements
- o Herbs
- o Habits, tips, tricks and motivation
- Easy exercise
- o At the gym
- o At home
- o With weights
- o Using bodyweight
- o Routines
- o Pilates
- o HIIT
- Fat loss
- o This is like weight loss but with focus on losing fat
- o “Fat loss” resonates better with some prospects than “weight loss”
- o Belly fat is a huge niche
- Diets
- o Keto
- o Paleo
- o Mediterranean
- o Any major diet
- Recipes
- o For any of the popular diets
- o For health in general
- o For specific foods, especially healthy versions (healthy chocolate recipes, healthy pasta recipes, etc.)
- Natural healing
- o Herbs
- o Exercise for healing
- o Any healing method that does not involve drugs
- Wellness
- o Getting healthy
- o Staying healthy
- o Living longer
- o Keeping the brain sharp
- o Improving memory
- o Energy
- Specific health problem
- o Curing diabetes
- o Getting pregnant
- o Depression
- o Acne
- o Hair loss
- o Male enhancement
- o Overcoming anorexia
- o Teeth whitening
- o Quit smoking
- o Headaches
- o Improving heart health
- o ADHD and focus
- Yoga – more and more popular every year
- o Yoga routines
- o Yoga DVD’s
- o Yoga supplies, mats, books, etc.
- o Yoga for men
- o Yoga for absolute beginners
- o Yoga for busy people
- Meditation – this niche is growing fast
- o Books, recordings
- o Meditation for stress
- o Meditation for depression
- o Meditation for better brain and more creativity
- Sleep – people are having a harder time sleeping
- o Natural remedies
- o Sleep hacks
- o Anything (legal) to help people fall asleep easier, stay asleep and sleep deeper
RELATIONSHIPS – This is a truly fun niche to work in. Be sure to specify your audience and their main objective. For example, young men wanting one night stands is vastly different from middle age men looking for ‘the one’. If your site is about dating, be sure to get one of the big dating sites as a sponsor or advertiser.
- Dating
- o How to get a girlfriend
- o How to get a boyfriend
- o How to pick up women
- o Dating advice for male heterosexuals
- o Dating advice for female heterosexuals
- o Dating advice for gay men
- o Dating advice for lesbian women
- o Dating over 50
- o Online dating
- o Dating for women over 40 who want to date younger men
- o Dating for men over 40 who want to date younger women
- o Dating or matchmaking for certain groups of people (such as an ethnic or religious group with certain rules and customs)
- Breakups and Divorce
- o How to get your ex back
- o How to get over a man
- o How to get over a woman
- o How to take the pain out of divorce
- o How to ‘win’ in a divorce settlement
- o Starting over
- Relationships and marriage
- o Making your marriage work
- o Deepening your relationship
- o How to add spice and excitement to your relationship
- o How to save your relationship
- o Communication
- o Managing conflict
- o How to stop fighting about money
- o How to cope with the strain of children on your relationship
- Sexuality
- o Better sex
- o More sex
- o Sexual problems
- o Sexual communication
- o Toys
- Conflict
- o Dealing with conflict at work
- o Working out issues with your parents or siblings
- o Negotiations
- Body language
- o For dating
- o For sales
- o In general
- Parenting
- o New parents
- o Parents of big families
- o Parents of a single child
- o Single parents
- o Teenagers
- o Specific mental or physical challenges (such as parenting an ADHD child)
- Education
- o Teaching your children to be awesome people
- o Helping your child with learning challenges
- o Teaching your child a foreign language
- o Teaching your child a specific skill
- o Help for teachers
SELF-IMPROVEMENT – this niche is growing rapidly and includes many more sub-niches than what I’ve listed here. However, it can be difficult to monetize this niche. Be sure you have several best-selling affiliate products or a long list of possible advertisers in mind before starting.
- Mindset
- Motivation
- Goal getting
- Law of attraction
- Spirituality
- Success
- Affirmations
- Empowerment
- Mind-development
- Prosperity
- Memory
- Tapping
- NLP
HOBBIES AND ASSORTED – it can be truly surprising what is profitable. For example, I know of one woman who has a site about antique tea cups. She’s added a monthly paid newsletter, and easily earns $15,000 a month. Collectors can be just as fanatical as say, golfers.
- Travel
- o How to travel for cheap
- o Where to go and what to do
- o Tips and tricks of seasoned travelers
- o Best travel deals
- Learn a new language
- o Spanish
- o English
- o French
- o Italian
- o Chinese
- o Thai
- o Etc.
- Just about any hobby with active people who spend money
- o Learn to sing
- o How to play guitar
- o How to play piano
- o Woodworking
- o Restoring old cars
- o Gardening
- o Golf
- o Pets
- o Collecting
- o Etc.
- Survival
- o Home defense
- o Prepping
- o Grow your own food
- o Homesteading
So, still can’t find a niche?
Enjoy, Irving
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