Do just one of these and your sales will increase.
Do all 4 and it’s entirely possible your sales will at least double.
1: Pre-qualify your leads.
Also known as list-segmentation, this technique finds the right prospects for the right products.
For example, let’s say you have a content page covering a broad topic, such as social media marketing.
Give your readers multiple options to follow in the sidebar and at the bottom of the page, like this:
Which one of these do you want to know more about…
Marketing via Facebook?
Marketing via Snapchat?
Marketing via Instagram?
Each button sends them to an appropriate squeeze page where they get a free lead magnet on that topic.
Now you know for a fact that this list is interested in Facebook, that list is interested in Snapchat and so forth.
This allows you to zero in on your prospects and offer them exactly what they want.
2: Tell the Truth
If you’re in the online marketing niche, let them know that building a business online takes time and money.
If you’re in the weight loss niche, let them know that losing weight and keeping it off takes time and effort.
Whatever niche you’re in, you want to deter people who are looking for magic answers because they will drain you of your time and energy, as well as refund like crazy.
Plus, you are also sending the message to everyone else that you are the real deal and don’t make ridiculous promises you can’t keep.
3: Increase Your Emails
Add more follow up emails to every sequence and you will make more sales.
Don’t get trapped into thinking everyone sees every email you send out, and thus you only need to send one or two for each promotion.
And do remember that the more exposure someone has to an offer, the more likely they are to buy it.
It could be the fourth, fifth or even tenth email of a series that finally makes the sale.
4: Romance New Subscribers
For the first week after someone joins your list, send them plenty of high-quality free content along with all the reasons why they should buy your upsell.
Do this right and you’ll be amazed at how many more people buy your initial upsell. Your lead magnet is still fresh on their mind. They’ve seen your upsell on your thank you page and your download page, so that’s on their mind as well.
Now just follow up with lots of great info and remind them of why they want and need your upsell.
Add in a deadline to get special pricing, and sales should go through the roof.
Irving
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