Affiliate Marketing Tips and Tricks
For Your Online Success
YouTube is not just the largest video sharing platform – it’s also a social network. Here are 5 ways to boost your brand, get more followers and make your followers more loyal:
Irving
Post regularly — post every day, or at least close to it.
Be authentic — use your own voice to speak to your audience, not some robotic company voice.
Use pictures — a great visual will increase your likelihood of shares and likes.
Ask questions — listen for the response and reply back.
Contests — offer rewards for those who share and like your posts. People like free stuff.
Irving
An e-commerce company selling a deodorant product line was using the headline, “Feel fresh without sweat marks.”
But when they changed their copy to be more action oriented – “Put an end to sweat marks!” – their conversion to the checkout page increased by 93%.
Take a look at your headlines. Are they passive or active?
Examples of passive headlines include:
Examples of active headlines include:
In the passive voice, the subject (noun) is acted upon (verb) by an object.
In the active voice, the subject (noun) of a sentence performs an action (verb) on an object.
If your current headlines are passive, try doing an A/B test with an active headline and see if you get a 93% increase in conversions, too.
Irving
Your goal is to convert social media followers into customers, but it’s easier said than done, right? The first step is to post engaging content to capture your followers’ attention.
My own rules of social media posting are pretty simple:
Rule #1: Never be boring.
Rule #2: Post regularly and make it interesting.
Rule #3: Try not to stress about Rules #1 and #2 and just enjoy the process. Because if you’re having fun, then odds are your followers are having fun, too.
Here are 17 ideas for your upcoming posts:
1: Share your latest blog post. They should be the first to know, because they can help you spread the word.
2: Poll your followers. Instagram, Twitter and Facebook all provide options for you to engage your followers with a poll. Or simply ask thought-provoking or humorous questions, and remember to check back in and respond to the answers, too.
3: Show off your photos. We’re not talking about stock photos, but YOUR photos of yourself doing relevant or interesting things, the view from the coffee shop where you’re working on your next product, etc.
4: Tease followers with enticing details about your new product. Build hype for your next launch by letting your followers be the first to know what you’re offering next.
5: Use emojis. According to one survey, Facebook headlines with emojis generate 241% more clicks than those without.
6: Customer case studies. Show how your product or service is helping people on an individual basis.
7: Videos. Social media videos generate more than 1,200% more shares than images and text combined. Whoa.
8: Share old blog posts. You can bring new life to old content if it’s still relevant.
9: User generated content. Find posts of people using your products and share them to build trust.
10: Infographics. These visual aids can help cement your stories, products and services into the memory of your prospects, as well as helping to persuade them to buy.
11: Inspirational quotes. Don’t just grab any quote. Find something relevant to what’s happening now, or a quote that uses humor to get the message across.
12: Giveaways and contests. Use a contest to encourage user-generated content. This content will be exposed to many people, which is always a good thing for you.
13: “How to” posts. Share a demo video on how to do something in your niche, such as sharing a step-by-step process to get a specific result.
14: Review and testimonials. These add credibility to you and your products.
15: Curated content. Share the content of others in your niche.
16: Industry news. News articles get more share than any other type of article, so why not have it come from you?
17: Tips and advice. A quick tip or tidbit can be highly valuable and it makes you look generous for sharing the advice.
This list is by no means comprehensive, yet it should keep you quite busy building and engaging your audience on social media.
Irving
The FTC’s influencer endorsement guidelines may soon become binding
The Federal Trade Commission may be increasing the severity and scope of its responses to misinformation and paid influencer ads that present themselves as organic content.
Facebook’s latest app tries to beat Pinterest at its own game
This may be why Google recently announced an update to its Collections tool Hobbi, which looks quite similar to the Pinterest app.
TechCrunch notes that “Hobbi takes obvious cues from Pinterest” and that it “is more like an editor and organizer than any sort of new social network.”
How does word count affect your SEO?
Word count itself likely isn’t a ranking factor, but it may directly impact other ranking factors.
https://www.searchenginejournal.com/word-count-for-seo/348164/#close
Google makes it easier to hide content and check third-party reporting
Google just launched three new removal tools that should help website owners quickly remove outdated and irrelevant content from their sites and gain some visibility on how third parties are reporting their content.
https://webmasters.googleblog.com/2020/01/new-removals-report-in-search-console.html
Why the Jumpshot shutdown is such big news for digital marketing
The website ‘Jumpshot’ may have been supplying their marketing analytics data to numerous premium SEO tools, so the ripple effects of the shutdown may be felt across the entire marketing industry in the weeks ahead.
https://sparktoro.com/blog/avasts-shutdown-of-jumpshot-will-harm-the-web-and-the-world/
TikTok competitor Byte launches and gains steam
TikTok has a new competitor in town. Byte, a micro-video app and successor to Vine, recently launched in both Apple and Android app stores. Byte hasn’t made any formal announcement surrounding advertising yet, but founder Dom Hofmann has mentioned that the app plans to put an early focus on helping content creators make money.
Verizon enters the search engine market with privacy-focused OneSearch
With such strong competition in the search engine market, it comes as somewhat of a surprise that Verizon Media has launched OneSearch.
So, what makes OneSearch different?
Privacy
OneSearch promises not to track, store, or share personal or search data with advertisers, which puts it in direct competition with DuckDuckGo. It’s available now on desktop and mobile at OneSearch.com.
Dwell Time is the SEO Metric You Need to Track
Dwell time is the amount of time a user takes analyzing a web page before clicking back to search results. If a web page has a low dwell time, it likely means the page didn’t match the user’s search intent.
It’s important to note, dwell time and bounce rate are two different things. Here’s what you need to know.
https://blog.hubspot.com/marketing/dwell-time
Does This Product Launch Infographic Scare You?
I debated sharing this infographic with you because it looks kind of SCARY! When you first pull it up, it’s one looooong skinny thing in the middle of your screen because it’s incredibly detailed (and yes, intimidating, too.)
And when you zoom in and start reading it, you think, “Holy cow, I have to do ALL OF THAT to launch a product?? No way!”
But when you look closer (if you haven’t run away in terror yet) you realize this really is step by step, with many of the steps being pretty darn easy. Things like, ‘create a product name,’ ‘get a domain name,’ ‘order a product logo,’ and so forth. Simple stuff. And it’s great to have everything in one place to keep you from forgetting things, too.
Check it out here:
https://v3.jvnotifypro.com/assets/Tim-Godfrey-Infographic-001.png
Google Ads: Now see how campaign changes impact ad performance
An update to Google Ads now makes it easier for advertisers to view how changes in advertising campaigns affect ad performance. Moving forward, advertisers can now view any changes with annotations in their performance charts.
https://support.google.com/google-ads/answer/9733082
Two Simple Words that Increase Product Sales by 20%
Do you sell a tangible product?
If so, pay attention: Trailcam Pro – an eCommerce site that sells trail cameras – increased their sales by 20% by adding two words to the top of their home page.
The words were, “Free Shipping,” and here’s why it worked so well, along with the other changes they made to increase sales even more:
https://www.goinflow.com/ecommerce-free-shipping/
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Free Color Choosing Tools
0 to 255: A simple tool that helps web designers find variations of any color. https://www.0to255.com/
Adaptive Backgrounds: Extract dominant colors from images. http://briangonzalez.github.io/jquery.adaptive-backgrounds.js/
Adobe Color CC: Color combinations from the Kuler community. https://color.adobe.com/create/color-wheel/
Brand Colors: Colors used by famous brands. http://brandcolors.net/
Colorful Gradients: Gradients automatically created by a computer. https://colorfulgradients.tumblr.com/
Color Lovers: Create & share colors, palettes, and patterns. https://www.colourlovers.com/
Coolors: Super fast color schemes generator for cool designers. https://coolors.co/
Couleurs: Simple app for grabbing & tweaking colors you see on screen. https://couleursapp.com/
Flat UI Colors: Beautiful flat colors. https://flatuicolors.com/
Material Palette: Generate & export your Material Design color palette. https://www.materialpalette.com/
Material UI Colors: Material ui color palette for Android, Web & iOS. https://www.materialui.co/colors
New Flat UI Color Picker: Best flat colors for UI design. http://www.flatuicolorpicker.com/
Paletton: The color scheme designer. http://paletton.com/
Best Flow Chart Makers
Do you want to diagram out how your business is going to grow in the next year, and what you need to do to get it there?
Or would you like to have a flowchart of each activity in your business, so that you can outsource these jobs without worrying about whether each detail is taken care of?
Flowcharts are diagrammatic representations illustrating a solution model to a problem or process. You can use them to document, analyze, design or manage your work.
And once you start using them, you’ll notice that everything becomes much more clear – including the gaps in your processes that need to be filled.
Here are some of the best flowchart makers:
https://docs.google.com/drawings/
Irving
In medieval times, valiant knights went forth into battle in great suits of Iron and precious metals. These suits were primarily for protection from spears, swords and arrows of course, but also, they told the battlefield that here was a warrior, the more richly detailed the armor, often the greater the warrior. In many ways it was very pretentious. And from a tactical standpoint often foolhardy, these knights were normally the better trained and more experienced in the ranks and highlighting themselves in such a way, made them a much readier target for their enemy. But that structure was used for hundreds of years.
In our lives and businesses, we wrap many things in suits of armor, in our lives it might be our hearts or our fears, in our businesses it could be our products or our strategy, our personnel or partners, the things we are afraid to lose or that we fear could damage our livelihoods if effected negatively.
But as much as a suit of armor can provide a form of protection, it can also weigh us down, you certainly wouldn’t go swimming in one for example. The nature of Internet based businesses is that they are highly fluid, you have the ability to react to changing markets and trends very quickly, but if you weigh yourself down in a corporate suit of armor, you sacrifice that agility.
Too often, I have seen small businesses struggling, because the people starting them have stayed true to the mentality that they got by working for large corporations. We all started our businesses to get away from that structure, from those limitations, so why are we injecting the same principals back into our own businesses?
Everyone likes to have a feeling of stability, it is in our nature to yearn for that, safety and security are the basic tenants that we are first taught as children. But agility can also be a form of security, being able to react quickly, to realign your goals and tasks to changing markets and requirements they can provide greater protection for your business than the more stoic and clung to processes.
Don’t look to pick just one or the other though, in effect build yourself a hybrid hat encompasses the tenants of both, partly strong and heavy, and partly lighter and more maneuverable. Much like a wise seasoned warrior would tailor his armor to fit the battle and conditions he will be fighting in, tailor your business for your chosen battlegrounds.
Irving
In the spirit of making lemon aide from lemons, let’s take a look at how to make money from your membership cancellations.
The first way is to stop those cancellations before they ever happen, if at all possible.
The second is to make people an offer they cannot refuse when they do cancel. In fact, we’ve got 4 different methods to achieve this.
And finally, we’ll cover how to reactive subscribers after they’ve left the fold.
Simple Trick for Stopping Paid Subscription Cancellations
Do you have an automated system that allows paid subscribers to cancel their subscription?
You might be able to retain some of those paying members by letting them know what they’re going to miss.
For example, when they click on the link to suspend or end their subscription, the next screen might say something like…
This will cause you to lose access to [insert your membership name or programs]
Suspension effective as of [DATE]
Coming soon from [Business Name]
[List what is coming soon. Make it sound super enticing]
By giving them a sneak peek of what’s coming next, you will hopefully retain some of those members who attempt to cancel.
Even better, be sure that your paid members are always kept up to date on what’s coming. When you have a paid membership, one of your most important jobs is always tempting your members with whatever is just around the corner, so that they never want to leave.
How to Make Money when People Ask to Cancel
Method 1: If you have a paid monthly membership or software as a service, then sooner or later you will have customers who want to cancel their membership.
When they do, make them a special offer for one year of membership at a major discount.
You’re not losing any money since they were going to cancel anyway.
And you retain the opportunity to sell them more products from inside the membership, too.
Method 2: Your paid member has canceled. Now what?
Don’t give up. On the page that lets them know the cancellation has gone through, offer them a membership in another program of yours. This other program might be a better fit for their needs.
Don’t have a second paid membership program to offer them? Team up with another membership site owner in a related or identical niche. You offer their membership on your cancellation page, and they do the same for you.
Of course, you can also become an affiliate for another membership site and use that as your offer.
This works best if you can make the offer a one-time special. Either they get a discount that won’t be repeated, or they get access to a very special bonus.
Method 3: If your paid membership is all about the content (versus, say, software as a service) you might offer them all the content published thus far, immediately downloadable and theirs for life.
They must have liked your membership if they signed up for it in the first place. Getting access to what’s inside the membership up to the month when they canceled might be something they would love to have, for the right price.
Method 4: Offer them the same membership they just canceled, only better and more expensive. This one might sound crazy – why would they sign up for the membership they just canceled, and pay more for it, too? That depends…
If your site is teaching them how to do something, it could be that they need more help than just being told what to do. Maybe they need coaching, or they need someone to perform a service for them such as setting up a website needed to put a profit stream in place.
Take a good look at your site and figure out what’s missing. What would make it even easier for your members to reach their goals?
Then build this better version, whatever it might be, and offer it to subscribers past and present.
Simple Trick for Reactivating Paid Subscribers
If you’ve had a paid membership site or software as a service for any length of time, you’ve also got a list of people who canceled their membership.
(Don’t take it personally – this happens to every single membership site, regardless of how amazing the content is or how low the price.)
This list is worth gold, because it’s always easier and cheaper to reactivate someone who’s already tried your membership or software as a service, than it is to get the attention of a new subscriber.
Send your previous members a series of messages to entice them back. Let them know all the stuff they’re missing and the improvements you’ve made.
Solicit their feedback, and offer them a special deal, such as 30 days for free. Remind them of how easy it is to cancel, and how they have absolutely nothing to lose and everything to gain.
Irving
This site is being built with the help of fantastic information from:
There are all kinds of memberships you can run:
You can put out a simple monthly PDF newsletter or video.
You can drip feed content on a continual basis.
You can have your membership on your own website.
Or you can have it in a social media account, such as a paid Facebook Group.
But regardless of how you set up your membership, what sort of content you give and how often you update, you first need to choose your niche.
And all things being equal, it just makes sense to choose a niche that you know for a fact will be profitable.
In the last few months I’ve been keeping an eye open to see what niches are the most profitable when it comes to paid memberships.
Your goal is to find a niche you like that is profitable, which just makes sense. If you choose a niche you don’t like but it’s profitable, you’re probably still not going to do that well. It’s like having a job you hate – you never put in 100% effort.
And if you choose a niche you love but it’s not profitable, well, that’s pretty self-explanatory. You’ll probably have great time, but you won’t see much money coming in.
Here are the niches that appear to be the most profitable for paid membership sites, in alphabetical order:
1: Business – This can be how to start and run a small business, or any aspect of business ownership. Now more than ever, the dream isn’t to own a house or have a career, but rather to have a business.
People long for the freedom of being their own boss, and you can show them how it’s done, or point them in the right direction to get all the tools and coaching they need.
2: Collector’s Items – If there are people actively collecting something, then it might make a great paid membership site. For example, there are lots of people who collect rocks. In fact, there are rock shows around the U.S., one of which lasts for a week and a half and people come from all over the world to buy rocks and talk to other rock aficionados.
I’ve heard of someone who started a $10 a month 12-page newsletter on fossils. Each month he interviews an expert, has the interview transcribed, adds a few tidbits about where fossils are being found, a few photos and so forth. Believe it or not, he has over 1500 members each paying him $10 a month.
3: Diet – This can be diet as in what you eat or dieting as in losing weight. It can also cover recipes, too. For example, if you choose Keto, then your membership would be all about the benefits, the weight loss, the tips to overcome things like the keto flu, as well as recipes.
These sites can be huge with tons of members. Generally, you’ll charge a low admission, such as $10 a month, and look for a large quantity of members. Be sure to promote appropriate affiliate products, too.
4: Dog Everything – Dog memberships are surprisingly lucrative. You might focus your site on training or agility, two profitable dog sub-niches. Post articles, videos and lots of links to the various dog products – both information products and tangible products – and you’ve got your content.
People are eager to pay to find out how to train their dog and to teach their dog how to compete in agility contests, and well as solving health issues, behavioral issues and so forth.
Plus, they love to see dog pictures and videos, and read heart-warming dog stories, too. There are $25,000-$100,000 a month paid membership groups in this niche.
5: Electronic Deals – This can be a super profitable niche. You’ll want to sign up as an affiliate with the major sellers of electronics (Amazon, Walmart, etc.) and then every day when they post hot new deals, you put the information in your membership.
Facebook Groups works really well for this because of the immediacy. The only content you need to create is announcing the daily deals, and your members are there to buy.
This type of membership is simple to outsource to a virtual assistant, too.
And take notice: There are million-dollar paid membership sites in this niche.
6: Fashion – This could be clothing, handbags, shoes, make-up and more. This is an extremely lucrative niche with a lot of money to be made.
And if you grow your membership to a good size, then brands may reach out to you and cut deals with you to review their shoes, handbags and so forth.
7: Health – This isn’t weight loss, but rather how to get healthy and be healthy. Generally, the emphasis is on diet, herbs, exercise and so forth.
You can make a fortune promoting herbal products, just be sure not to run afoul of any laws that say you can’t be practicing medicine.
You can also promote exercise programs designed to increase health, wellness and longevity, as well as venturing into related niches such as meditation and sleep.
8: Hobbies – Golf is the classic example here because golfers spend a lot of money. But fishing, tennis, yoga, gardening, painting and so forth can all be great.
Just make sure there are plenty of products in your niche that you can promote. And remember, they don’t have to be info products because you can also promote actual products, too.
9: Investing – This is another one that can be HIGHLY lucrative. You can take one of two approaches here – either you’re a financial expert, or if you’re not, then you’re in touch with financial experts and what they recommend.
This is a niche where you can easily sell expensive courses because you’re targeting people who already have money and want to find out how to make even MORE money.
10: Make Money Online – No doubt you’re familiar with this niche. Target people who are new to online marketing and teach the basics, since this is the biggest target group in this niche and also the one most likely to spend money.
11: Meditation – This is a fast-growing niche with a ton of sub niches, such as spiritual meditations, meditations for health, meditation to be more focused and productive, etc.
You can go broad or deep with this one. An example of going broad would be covering all kinds of meditations and practices for all kinds of benefits and reasons.
Examples of going deep might be using meditation for better focus and greater productivity; or meditations to help you sleep better, longer and deeper; or even meditating for prosperity.
12: Parenting – This is a massive niche and includes pregnancy, childbirth, infant care, toddler care and all the way up to what to do when your 25-year old kid won’t leave the house.
This is a huge and highly lucrative niche. Behavioral problems, parents’ fears, advice to new moms and so forth – this is a passionate niche with a lot of pain.
Just think about the problems that parents face at each stage of a child’s life, and how much they want to solve those problems as quickly as possible, and you’ll see the potential.
13: Personal Development
– this has always been and always will be a highly profitable niche. People are dissatisfied with where they are in life and who they are.
If you can help them to achieve their goals or become who they want to be, then this niche can be highly lucrative for you.
Be sure to niche it down, at least at first, and target a specific group of people or tackle a specific problem. Once you become better known in your niche, then you can go on to become the next Bob Proctor or Tony Robbins.
14: Relationships – This could be dating, marriage and so forth. For example, target men and show them how to pick up women, or perhaps target women and show them how to find the love of their life.
Or target married people and show them how to fix their marriage and make it a source of strength and love rather than acrimony and pain.
You might even try a new trend, such as targeting women who prefer to be single and how they can improve their relationships with themselves and their friends. New studies show that the happiest women are single and have lots of girlfriends and self-confidence, so that could be a timely winner for you.
And paradoxically, another great sub-niche that is currently hot is how to find your soulmate.
15: Retirement – There are two sides to this coin – either preparing for retirement, or products and services for retirees (think AARP).
If your niche is preparing for retirement, know that certain financial firms will pay you excellent money to talk to your members through your membership site. In fact, you will never lack for experts who want to speak to your members, and you can charge them for the privilege of basically creating your content for you.
Of course, you first have to build up your membership base, but in the mean time you can still promote investment courses related to having a big nest egg for retirement.
15.5: Travel Deals – A travel membership can be super lucrative. Post articles about travel, and especially give alerts to travel deals using your affiliate links.
You might hire someone to write the articles, or write them yourself, and then get your virtual assistant to update it daily with new travel deals.
Any one of these niches could be the basis for your next membership site, earning you an ever growing passive income.
Irving
This site is being built with the help of fantastic information from:
The $100K Email Marketing Success Formula
There are hundreds of ways to drive traffic to your squeeze page and build your list. Throw a stone in the internet marketing community, and it will land on a course that will teach you exactly how to drive that traffic and get the conversions.
But once you’ve got subscribers joining your list, now what do you do?
Time and again I see marketers who are totally focused on how to build the list, but once they have those first subscribers, they’re clueless on what to do next.
Usually, they’ll send out a few emails that say, “BUY THIS PRODUCT!”
9 times out of 10 those emails end up in the spam folder. If they don’t, the prospect either doesn’t open the emails, or if they do, they don’t buy the product.
This is where the new marketer says, “Email marketing is dead.”
Or, the new marketer works hard to create amazing content for their list, sending all kinds of wonderful, helpful things for days and weeks.
When that marketer finally sends an email with an offer, they hear crickets. Why is that? That marketer probably says that email marketing is dead, too.
Yet, there are thousands, or more likely hundreds of thousands of marketers making a full time living with their email lists.
So, what is it that they’re doing right, and how can we copy that?
I’ve studied the losers and the winners in email marketing, and here’s what I’ve discovered:
1: Emails Have to Do at Least One of Three Things
Just like blog posts, articles, social media posts, reports and so forth, emails are content. And to get your emails open and read, every single one of them has to do one or more of the following:
Tell Stories – people will watch an entertaining 2-hour movie, but they won’t spend 30 seconds on a boring email. You don’t have to make it a major production, but you do need to tell a story that captures your audience’s interest. The love of stories is hardwired into us, and done right, no one can resist a great story.
Teach – your subscribers have goals, interests and curiosity. If you can help them to reach their goal, to educate them on their interests or to peak and satisfy their curiosity, then you’ve got a winning email.
Motivate – everyone loves to feel inspired, and everyone needs a daily dose of inspiration to help them keep moving forward. Think of motivation and inspiration as the sparks that start the fire. Sometimes it can be as simple as letting them know that yes, they can achieve their goals and dreams.
If every email you send out does at least one of these three things, then your readers will continue to open and read your emails.
2: Nearly Every Single Email You Send Should Have a BUY Link
Every email you send should have a link. Every. Single. One. You’re training your readers to click, and if there’s no link, then they can’t click.
And for 98% of your emails, that link should be a BUY link.
You built your list to make money. Yes, you might have other reasons, too, but let’s be honest: Your list is your business, and you need to treat it as a business.
As long as you are ONLY promoting GREAT products, you should be 100% confident in sending out a buy link in your emails.
In the handful of emails where you put a link to something free, there should be a buy link very close by. It might be inside the freebie or on the same page as the freebie, but it’s there.
Train your subscribers from DAY ONE to click your links.
3: Send Out an Email Every Single Day
Okay, if you absolutely, positively must take one day off each week, that’s okay. But ideally, you’ll be sending an email every single day.
Are you worried that people will unsubscribe because you email daily? Don’t.
First, worry is useless.
Second, some will unsubscribe. Some ALWAYS unsubscribe, no matter what you do or don’t do. It’s inevitable, and it means that you are not the right fit for them and they are not the right fit for you.
When you stop caring about unsubscribes, you stop being scared to do your job and email every day.
And the more emails you send, the more money you make.
Salespeople are taught to love hearing “No,” because it takes a certain number of “No’s” to get to a “Yes.”
In email marketing, it takes a certain number of unsubscribes to know that you are doing your job, which is to define your tribe and please your tribe. Not the whole world. Not your whole list. Just those people who best relate to you and your messages.
Learn to love the unsubscribes, because each one tells you that you are doing something RIGHT.
Remember this: One third of people will LOVE you. One third of people will DISLIKE you. And one third of people won’t give a darn either way.
It’s life. It’s business. It’s the way the world works. So don’t worry about – embrace it, because you can earn a literal FORTUNE from that one third of people who love you.
4: Resend to The Un-opens
Send out your daily email in the morning. Later in the day (afternoon or evening, your choice) go into your autoresponder and send out the same email to everyone who did not open the email from that morning. Change the subject line to something like, “Did you miss this notice about…” or whatever is appropriate.
By re sending to those who did not open the first email, you will get more opens, which means more clicks and more sales.
If your autoresponder allows it, do this automatically so that you don’t have to manually do it each day. If your autoresponder does not allow you to resend to the un-opens, then get a new autoresponder.
This is a rough estimate, but approximately 20-25% of your sales will come from that second mailing each day. That is a LOT of money to lose by not taking this simple step.
There you have it. Now that wasn’t so difficult, was it?
Following these 4 steps while continuing to build your list can earn you a fortune. And never again will you let anyone tell you that email marketing is dead, because you will know better.
Irving
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This guy – we’ll call him Gary – was new to online marketing and had zero credibility because he hadn’t built anything or made a dime.
The one thing he did have was a ton of knowledge from researching and reading. He knew how to do a ton of stuff, he just hadn’t done it yet.
So, here’s what he did:
One by one, he tried different things and he recorded his experience with each. Whether it was putting up his first site, building a list, putting together a funnel, driving traffic, using social media – he documented everything as he went along. And he did this in a niche unrelated to online marketing.
From these he made reports, blogposts, articles, videos and so forth.
He had a ton of content, all of it self-generated. And he did this is a surprisingly short time.
Once he had some of this content (he’s still creating content today, because it’s a never-ending process) he started giving it away.
He spent money to continuously build his list of new online marketers, and he showers this list with so many freebies and goodies, they simply adore him.
This might seem contradictory – if he’s giving everything away, how does he make money?
He doesn’t promote anybody else’s products, only his own, which consist of courses, coaching programs and done-for-you services. All of these are high ticket products and services ranging in price from $300 to $3,000.
Once a month he opens up one or more of his products and promotes it to his list.
And since his list LOVES him and opens all of his emails and TRUSTS him, he makes plenty of sales.
In fact, he averages $12,000 a month in sales, and growing. He invests about $1800 a month in building his IM list, leaving him with about $10,000 profit per month, on average.
And to think he just started doing this 12 months ago. Not bad!
Weird Way to Get More Subscribers
This is a slight variation of a common trick you’ve seen if you have an ad blocker.
You go to a site that makes its revenue from ads, and the site asks you to disable your ad blocker so they can continue to bring you great content. This is commonly done on newspaper websites. You get to see the content for free because they make a few cents on ad revenue from your visit.
If you take this idea and twist it a bit, here’s what happens:
Assuming you have ads of some sort on your site, offer to let your visitors have an ad free experience in exchange for joining your list. You can still offer a lead magnet, too, if you want. But the enticement of not being bothered by ads might just the ticket to get them on your list.
This will depend on numerous factors, so be sure to test. Also, take note if those who subscribe to not see ads turn into paying customers.
The 80/20 Rule is Costing You Money
Have you heard of Pareto’s Law? He said that you get 80% of your results from 20% of what you do.
And I’m here to tell you that if you buy into this “Law,” then you’re losing money.
No, I’m not saying Pareto wasn’t one smart dude. Nor am I saying he’s wrong. What I am saying is that as internet marketers, we’ve been looking at this rule all wrong.
I had one of my coaching clients make a list last year of all her different income streams and how much they earn her each month.
Her income streams included email marketing, software products of her own, info products of her own, coaching services, her continuity program and affiliate continuity products, apps and several other sources.
Yes, altogether she was making a lot of money. And yes, 3 of her income streams were much larger than the others. It didn’t come out to 80% (more like 68%) but you could see how some income streams were definitely more valuable than others.
She asked me if she should dump the other income streams and just focus on the big 3.
After all, that’s pretty common advice, right? Focus on what’s already making you bank and don’t worry about the small stuff.
But things can change online in a heartbeat. Google changes it’s algorithm, or a government agency makes new rules that change everything.
You’re an Amazon affiliate making good money and one day you wake up and you’re banned. Amazon says you broke one of their rules and they won’t even tell you which one. It happens.
Or your ecommerce business is getting tons of sales but then Facebook shuts down your ad account. It happens.
Or you have your own website and your products are earning you 4 figures a month or even 4 figures a day. Then without warning Paypal shuts down your account and your sales are at zero. It happens.
A big income stream today can be gone literally tomorrow. We’ve seen this happen too many times to think we’re immune, which is precisely why you want not just one or two highly profitable income streams, but SEVERAL.
It’s not about being greedy, it’s about being smart.
So, here’s the advice I gave her: Take these smaller income streams, the ones that are turning a small profit now, and ramp them up. Choose one and concentrate your efforts to increase that income stream and put it on autopilot.
Then choose a second income stream and do the same. Don’t neglect your other income streams in the process. But focus each month on one income stream and figure out how to make it bigger and more automated.
She took my advice, and after six months she had not 3 big income streams, but 7. And she’s got security, too. Because now if half of her income streams go down, she’s still got 3 or 4 that are continuing to pay off.
If you have more than one income stream, you might want to do the same. See how you can increase the smaller streams, and then put it on automatic so you don’t have to spend a lot of time on it while you move on to the next one.
If you only have one income stream, then maybe it’s time to add a second, and a third.
You’ll make more money and have more security.
It just makes sense.
Irving
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