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Will Google Chrome’s new ‘fast pages’ rank higher in search?
Google is taking important page ranking factors into consideration when labeling fast pages.
In the past decade, Google has announced a variety of search ranking factors, including website security and accessibility, page speed, mobile friendliness, and domain authority, among others.
According to this article on Chromium Blog, with the roll out of the Chrome 85 beta comes a “fast page” label for specific pages that meet or exceed all metrics thresholds included in Google’s Core Web Vitals program.
This appears to prove once more that there will always be something new to consider when getting your pages ranked.
https://blog.chromium.org/2020/08/highlighting-great-user-experiences-on.html
Burger King prints customers’ orders on face masks
Burger King is giving 250 customers in Belgium face masks with their orders custom-printed on them.
Because… why not? There was a time when placing ads on the inside of toilet stall doors was considered revolutionary. Marketers everywhere started looking for the next bit of empty space to put their message.
Face masks could be just one more way to get your message out.
Google My Business Covid Hours Update
Google My Business is a free tool that Google provides businesses to allow them to keep their company’s online presence updated and accurate, including in the Search results and Map results.
And now they’ve added a feature that tells searchers when the store hours were updated. This feature can be super useful to customers when wanting to know if they can rely on the business hours, especially now in these COVID times.
https://www.seroundtable.com/google-local-panel-hours-last-updated-29790.html
Facebook users can soon broadcast their Messenger Rooms via Facebook Live
With more people wanting to connect via video during the COVID pandemic, Facebook is now enabling users to broadcast their Messenger Room via Facebook Live.
Facebook Live is a feature that allows users to broadcast real-time video on the social media platform.
Now, Facebook has connected its popular Messenger Rooms feature with Facebook Live to offer new functionality to users.
Messenger Rooms is a video chat room where users and 49 of their friends can chat. While there is a limit to the number of people, there is no limit to how long you can chat — and you don’t even need to have a Facebook account to join.
Facebook has taken both Messenger Rooms and Facebook Live and brought them together — announcing recently that you can now broadcast live your Messenger Rooms.
This now allows you to expand your audience and get more of your content out there and have an even bigger group discussion.
https://www.impactbnd.com/blog/facebook-users-to-broadcast-their-messenger-rooms-via-facebook-live
Spotify announces launch of video podcasts
If you use Spotify to stream your favorite audio content, you might be excited to hear that Spotify now supports video podcasts for several of its podcasts.
If you aren’t already doing so, you may want to consider including advertising on podcasting platforms like Spotify as part of your marketing strategy.
Since early 2019, Spotify has nearly doubled its podcast audience. Now it has over 250 million podcast listeners throughout 75 different countries.
Earlier this year, Spotify released a new ad technology called streaming ad insertion, or SAI, that lets marketers use real-time data to implement targeted ads to podcast listeners.
https://www.impactbnd.com/blog/spotify-launches-video-podcasts
Google launches Shoploop to simplify the online buying process
Google’s in-house incubator Area 120 and Shoploop developed a digital shopping experience in the form of bite-size informational videos available on your mobile device.
Many are calling the app TikTok for shopping.
Unlike other social media platforms like Instagram and TikTok where you’ll need to sift through various types of posts, Shoploop is hyper-focused on only displaying product tutorials and reviews.
https://9to5google.com/2020/07/17/shoploop-from-googles-area-120-is-a-sort-of-tiktok-for-shopping/
Google Ads to support lead forms in YouTube and Discovery campaigns
Google announced recently that lead form ad extensions will now be available in YouTube and Discovery campaigns.
Google has been testing lead form ad extensions since late last year and has been rolling out more features to help support brands battling business loss due to the pandemic.
Google also released some additional features focused on driving better lead value.
https://blog.google/products/ads-commerce/generate-leads/
Facebook is removing 1,000+ ad targeting options because of low usage
According to Facebook, “As part of our latest efforts to simplify and streamline our targeting options, we’ve identified cases where advertisers — of all sizes and industries — rarely use various targeting options. Infrequent use may be because some targeting options are redundant with others or because they’re too granular to really be useful. So we’re removing some of these options.”
https://www.facebook.com/business/news/update-to-facebook-ads-targeting-categories/
Google Maps: The new social platform?
For all you savvy business marketers: there is now another social media-type platform you may want to know about.
Google Maps released an update earlier this month that is an extension of a pilot program it ran last year that now enables users to create profiles and follow local influencers all while on the same platform.
This could theoretically make Google Maps evolve from a place to find directions and other business information to be a place for users to discover unfamiliar local businesses from other influencers.
This “social” step forward for Google Maps essentially makes the platform a combination of Maps, Google My Business, and social media.
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