Shorties but Goodies – Ways to Improve Your marketing Efforts
Is Someone Trolling You on Social Media?
Keep this mind: When you fight in the mud with a pig, the pig gets happy and you get filthy.
Always take the high road and avoid the mud.
This Well-Known Website CHASED Me Away
I was on a website the other day – a WELL-KNOWN website for entrepreneurs – and I had the worst experience. If I told you the name of this site, you would likely recognize it in an instant. It’s big, it’s popular and it’s full of useful information for its niche.
So obviously they create a great user experience for the visitor, right?
Nope.
As soon as I got to the page I was looking for, a banner appeared across the bottom of the page. This banner took up nearly HALF the available room – room where I should have been able to view the article. Instead, I was left with this narrow window through which to view a very long and detailed piece of writing with no way to get rid of the banner.
And here’s the kicker – the banner was advertising four other articles on the site. As in, “Before you even get a chance to read this article, wouldn’t you like to click away and read something else?”
Ummm, no. I wouldn’t.
What’s your website’s user experience like? If you haven’t checked lately, you might want to go look.
A Big Money Maker You’re Completely Missing
There’s a marketer I know who launches a new funnel with a new product every 3 months or so. He pays 100% commission on the front end as well as 100% commission on all the upsells, too.
AND he runs an affiliate contest that pays thousands of dollars.
This brings in a LOT of affiliates who promote the new product hard and it builds him a brand new list of buyers.
How does he make his money?
First, he promotes the funnel to his own list. I suspect the commission he earns from this is probably enough to cover the contest prizes.
But his real income happens after the launch is over. The day after the one-week promotion ends, he starts a brand new promotion to his brand new list of buyers.
This new promotion also runs for a week, and it promotes a much more expensive affiliate product that is an awesome match for the product that buyers purchased the previous week. For example, if last week’s product was how to make money on YouTube, the much more expensive product might be an entire course on how to create awesome videos that get millions of views.
This much more expensive product pays out exquisitely large commissions, earning him a substantial profit. I don’t know his exact numbers, but when the second week ends I’m guessing he’s cleared a bare minimum of $20,000 in profit and much more likely 2 to 5 times this much.
He reverse engineers his process, choosing his high ticket affiliate product FIRST, and then creating his own product that is an excellent compliment to the high ticket item. Then he fills in the rest of his funnel with products that do not compete with the high ticket item he’ll be promoting the following week.
This might be too much work and investment for you right now, but if you have a list then I highly encourage you to find at least one high ticket item to promote to your list as soon as possible. Create an email series that you send out every day for 7 days promoting this high ticket item and see what happens.
$2,500 Profit a Month to Build Your Own Email List
I’m not sure if I recommend this or not, but it is interesting and certainly something to consider.
There’s a marketer who offers to build you an email list of 1,000 brand new subscribers for $1,000.
He takes on 3 or 4 clients at a time, charging each of them $1,000. Each client supplies a quality lead magnet, and all the lead magnets are displayed on one squeeze page.
So let’s say the lead magnets are a video on driving traffic, a PDF on list building, a course about making money on Amazon and a book about affiliate marketing. All of these are displayed on the squeeze page, and when someone enters their email address on that page, their email address is then added to all 4 autoresponders.
Thus, each person who paid $1,000 gets a list of 1,000 new subscribers, but all four of them get the same list.
The guy who is doing this also adds the new subscribers to his own list as well. He is in effect getting paid to build his own list. He buys solo ads to drive the traffic to build the lists, but this could also be done with any other traffic method. That’s why I said the profit is $2500 a month, which assumes $1500 to build the lists, which should be plenty more than enough.
Of course, then each marketer needs to start emailing their own list and warming them up.
I think this would work best if all marketers involved offered free items in the same niche. For example, if all of them were about making money in Facebook Groups, or driving traffic, or creating awesome videos. It would be more targeted that way, and thus the lists would be much more focused.
A more general niche that could work is simply online marketing for newbies.
If you try this, there’s no reason you couldn’t ramp it up to doing it several times a month, always with 3 to 5 freebies offered as a package on one page.
Using ‘Flow’ to Double Your Opt-ins
When you run an ad that links to your squeeze page, it’s an awesome idea to make sure your ad and squeeze page look as identical as possible. Try to use the same exact colors, style, language, branding and so forth.
This makes your ad flow smoothly to your squeeze page, without disrupting the appearance in any way.
If your prospect liked the look of your ad enough to click the link, why make the squeeze page look any different? When it looks the same, visitors are reassured. They know they’re in the right place and they are more likely to complete the sign-up process.
I’ve seen cases where fixing the flow between the ad and the squeeze page have literally doubled the opt-in rate.
#1 Problem Plaguing New Launches (and How to Fix it)
If you were to guess the #1 problem marketers face when launching a new product – what would you say?
Not having enough information?
There are products, courses and programs galore that teach how to create and launch a new product.
Lack of technical know-how?
Anyone can hire the technical help they need online.
The #1 reason why marketers – and especially new marketers – fail to launch new products is fear.
Not fear that they will screw up, or fear that the launch will be a disaster. Those problems are easy to fix. Just figure out what you did wrong and don’t do it next time.
The #1 thing holding them back from launching is fear of what others will think.
This includes fear of what customers think: “What if they don’t like my product? What if they think it’s rubbish?” And also fear of what more established marketers will think.
“What if a big marketer doesn’t like my product? What if they tell the world I’m a failure and a fake? What if they don’t like my sales funnel or my sales copy or worse yet, they don’t like ME?
I can tell you from experience that not everyone will like you or your product. There will always be someone who says your product is rubbish and that customers should by their
product instead.
And do you know what? That’s okay.
Take any movie or show that’s a smashing success, and you will find people who don’t like it. In fact, there will be people who HATED it. Yes, even Star Wars.
But those movies and shows still made a lot of people happy and they made the producers a ton of money.
Criticism is part of any business. When you put yourself, your opinions and your products out there for the world to see, someone will respond negatively.
Here’s how to get past the fear of what others will say or think:
First, forget about other marketers and your peers when creating content and products. It doesn’t matter what they say because they don’t ultimately pay your bills.
Second, everything you produce, whether it’s content, products or whatever, should be produced for YOUR customers and not for anyone else.
Know your audience and produce thing things your audience loves.
If you were in a play, your performance would be for the audience and not for your castmates, right? Yes, it’s awesome to make friends with your castmates – or in the IM world, with JV partners and affiliates. But they are not your audience. Your customers are the ones you need to please, and when you do, affiliate and JV partners will appear because you are making sales.
And when I say ‘customers’, I mean YOUR customers. If your target market is women over 50 who need to lose weight, then don’t give a second thought to what a 30-year-old woman or a 50-year-old man will think of your sales letter. Who cares? They’re not your customers.
When you do this, you’ll find it’s incredibly easy to create awesome content in your own voice that speaks to your audience, as well as products your customers will love to buy.
The Simple Jeff Walker 6-Figure Blueprint
Can you imagine making six figures from writing just ONE report?
Believe it or not, that’s essentially how many marketers do earn 6 figures, or even 7 figures.
No doubt you’ve seen marketers launch a really good $10 product that sells like crazy.
And then they do it again. And again. And again.
They come up with a topic, write a report or create a product, do everything necessary to launch it, and then start all over again.
That’s work.
But let’s say you write that report and it sells like gangbusters. Your next step shouldn’t be to start all over.
Instead, make that topic your ‘thing.’
Jeff Walker realized “How to Launch a Product” was a hot topic. And that’s what he teaches. In fact, that’s all he needs to teach to earn his living.
Choose ONE topic that sells fantastically well. Just one. Become an expert in that one topic. And then make everything you do from that point on about that one topic.
Write the report. Record videos. Offer coaching. Record the coaching and turn it into a course. Refine it, improve it and so forth.
Charge more for the course than you do for the initial product. Charge even more for group coaching. Charge more than that for one-on-one coaching. Offer personal consulting or speaking for an even higher price.
But don’t stray from your key concept. Become THE go-to expert in your niche, whatever that might be.
Here’s what will happen:
You’ll become known as THE EXPERT. Everyone else will look like imitators.
Sales will become easier. If someone wants to learn that ONE thing that you teach, who will they turn to? You of course.
Your life and your business will be so much simpler. You’ll no longer have to bounce from one topic to another. You can laser focus on your ONE thing. You’ll have more time, less stress and more income.
Start with one report teaching your core concept, and then go deep, not wide.
Irving
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