Today’s News and Resources in Affiliate Marketing
Bookshop Pays Affiliates 10%
Bookshop was founded to support independent bookstores and save them from going under because of a certain online retailer.
And it’s worth noting that Amazon is continuously changing the rules and lowering commissions, too. Enough said.
Bookshop distributes earnings through a pooled fund to give profits to digital storefronts of local stores.
Bookshop’s affiliate program is open to everyone and pays a higher royalty on affiliate book sales than Amazon does – 10% on any books sold through your link.
Put together a list of ‘must read’ books for your blog or website, add your affiliate link and see what happens. Since starting in January, Bookshop has raised $4,270,190 for local bookstores.
And authors – you can promote your book via Bookshop to support yourself and independent bookstores at the same time.
Simply sign up for an account, share your links to the books you love and earn 10% on each sale.
https://bookshop.org/affiliates/profile/introduction
Logo Users – Beware of Sexual Innuendo
You’ve spent some time, money and thought creating the perfect logo for your business or organization – yeah!!
But… you might want to run your new logo by a couple of dozen people first, before you use it, just in case they see something you didn’t.
On this page are 9 logos that have been fixed by a graphic artist. Why did they need fixing? Since I don’t want to go into explicit details, I’ll let you figure it out.
https://www.boredpanda.com/graphic-designer-redesigned-worst-logos-emanuele-abrate/
Facebook takes legal action against fake engagement sellers and data scraping
Fake engagement is a key issue on social media platforms, with ‘influencers’ able to artificially inflate their stats and then make money from unwitting businesses by touting their perceived reach.
That’s why Facebook’s latest legal action is welcome news – Facebook has launched legal proceedings against a Spanish-based company called MGP25 Cyberint Services, over the provision of automation software to distribute fake likes and comments on Instagram.
iOS Users Can Now Send Tweets with Audio Clips
Twitter announced in a tweet that select iOS users can now tweet 140-second audio clips. And creating an audio tweet is pretty simple – just tap on the new tweet icon, tap on the wavelength icon and record.
https://twitter.com/Twitter/status/1273306563994845185
Look out, Amazon: Walmart.com is getting bigger
On June 15, Walmart announced a partnership with Shopify that will allow Shopfiy sellers to integrate their online stores with Walmart.com’s marketplace.
This move is aimed squarely at gaining market share against Amazon’s massive reseller network.
https://www.cnn.com/2020/06/15/business/walmart-shopify-online-shopping/index.html
Microsoft pushes Edge out to millions of users in a surprise Windows update
One feature, called Automatic Profile Switching, can detect when you’re navigating to a site authenticated with a work account while in your personal browser profile and switch you to your work profile without you having to do anything.
COVID-19’s Impact on Podcast Listening
Global podcast listens have increased by 42% and European listens are up by 53%. Tracking the two countries that were quarantined first in the Western world, Italy is up by 29% and Spain is up by 25%. Meanwhile, the US is showing an overall decline of 20% with certain categories seeing a massive uptick. More info here:
https://blog.voxnest.com/coronavirus-impact-on-podcast-listening
Google’s massive core update: What you need to know
This is a SERP shakeup to put marketers on their toes – in fact, it’s a BIG one.
https://www.impactbnd.com/blog/google-may-core-update-2020
Facebook confirms its testing email marketing for business pages
While businesses already have the option to run chatbots, offer check-in promotions, live stream, and host watch parties, among other things, Facebook has confirmed it may soon enable business pages to send marketing emails as well, taking one step closer to being an all-in-one marketing platform.
21 Day Racial Equity Habit Building Challenge
For 21 days, do one action to further your understanding of power, privilege, supremacy, oppression, and equity. Plan includes suggestions for readings, podcasts, videos, observations, and ways to form and deepen community connections.
https://www.eddiemoorejr.com/21daychallenge
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Facebook Messenger finally allows toggling between business and personal accounts
At long last, Facebook has heard the cries of its users and is adding the ability to toggle between personal and business accounts right within its Messenger app.
https://messengernews.fb.com/2020/06/09/introducing-business-inbox-in-messenger/
Move Over Gmail? Maybe, Maybe Not…
Basecamp has a new email service called HEY — and it could be a game-changer
If someone emails your @HEY address for the first time, you decide if it gets through. Their email will land in The Screener, which is kind of like screening phone calls. This is where it’s up to you. Thumbs up or thumbs down. Yes and it’s in, No and you’ll never see it again.
It sort of makes even the best email marketer cringe, doesn’t it? But then again, Hey isn’t exactly free.
The Facebook Advertiser Boycott is Growing
Patagonia joins the growing Facebook advertiser boycott over the site’s failure to stop ‘hateful lies and dangerous propaganda’
https://www.cnn.com/2020/06/22/tech/facebook-boycott-hate-trnd/index.html
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