While the world as we know it is completely different than it was just a couple of months ago, this might be a good time to notice priorities.
Things that may have seemed crucial on January 1st
might not make any sense at all now. And things you were neglecting might be what’s truly important after all.
This is an awesome time to get clear on what you want and what you want to achieve, both this month and in the coming year.
Spend some time each day just sitting quietly with a pad and pen and write down ideas as they come.
Notice which 20% of your efforts result in 80% of your positive outcomes and do more of that.
Get clear on what you want, where you want to go, and how you will get there.
Upside Down World – Lean into the Times
Now is the time to adjust your offers to suit the world situation. Don’t go forward with marketing as it always has been. Acknowledge what your customers are going through and help to ease their burden.
Do you offer a plan for people to start their own businesses? Offer them a much-needed discount to gain entry.
Do you offer a software as a service? Upgrade them for free for the next 3 months or 6 months.
Do you offer a service? Tailor that service to address the problems your customers are experiencing right now.
By meeting your customers where they are right now, you’ll come across as compassionate and caring – two things everyone needs right now.
Irving
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