The FTC’s influencer endorsement guidelines may soon become binding
The Federal Trade Commission may be increasing the severity and scope of its responses to misinformation and paid influencer ads that present themselves as organic content.
Facebook’s latest app tries to beat Pinterest at its own game
This may be why Google recently announced an update to its Collections tool Hobbi, which looks quite similar to the Pinterest app.
TechCrunch notes that “Hobbi takes obvious cues from Pinterest” and that it “is more like an editor and organizer than any sort of new social network.”
How does word count affect your SEO?
Word count itself likely isn’t a ranking factor, but it may directly impact other ranking factors.
https://www.searchenginejournal.com/word-count-for-seo/348164/#close
Google makes it easier to hide content and check third-party reporting
Google just launched three new removal tools that should help website owners quickly remove outdated and irrelevant content from their sites and gain some visibility on how third parties are reporting their content.
https://webmasters.googleblog.com/2020/01/new-removals-report-in-search-console.html
Why the Jumpshot shutdown is such big news for digital marketing
The website ‘Jumpshot’ may have been supplying their marketing analytics data to numerous premium SEO tools, so the ripple effects of the shutdown may be felt across the entire marketing industry in the weeks ahead.
https://sparktoro.com/blog/avasts-shutdown-of-jumpshot-will-harm-the-web-and-the-world/
TikTok competitor Byte launches and gains steam
TikTok has a new competitor in town. Byte, a micro-video app and successor to Vine, recently launched in both Apple and Android app stores. Byte hasn’t made any formal announcement surrounding advertising yet, but founder Dom Hofmann has mentioned that the app plans to put an early focus on helping content creators make money.
Verizon enters the search engine market with privacy-focused OneSearch
With such strong competition in the search engine market, it comes as somewhat of a surprise that Verizon Media has launched OneSearch.
So, what makes OneSearch different?
Privacy
OneSearch promises not to track, store, or share personal or search data with advertisers, which puts it in direct competition with DuckDuckGo. It’s available now on desktop and mobile at OneSearch.com.
Dwell Time is the SEO Metric You Need to Track
Dwell time is the amount of time a user takes analyzing a web page before clicking back to search results. If a web page has a low dwell time, it likely means the page didn’t match the user’s search intent.
It’s important to note, dwell time and bounce rate are two different things. Here’s what you need to know.
https://blog.hubspot.com/marketing/dwell-time
Does This Product Launch Infographic Scare You?
I debated sharing this infographic with you because it looks kind of SCARY! When you first pull it up, it’s one looooong skinny thing in the middle of your screen because it’s incredibly detailed (and yes, intimidating, too.)
And when you zoom in and start reading it, you think, “Holy cow, I have to do ALL OF THAT to launch a product?? No way!”
But when you look closer (if you haven’t run away in terror yet) you realize this really is step by step, with many of the steps being pretty darn easy. Things like, ‘create a product name,’ ‘get a domain name,’ ‘order a product logo,’ and so forth. Simple stuff. And it’s great to have everything in one place to keep you from forgetting things, too.
Check it out here:
https://v3.jvnotifypro.com/assets/Tim-Godfrey-Infographic-001.png
Google Ads: Now see how campaign changes impact ad performance
An update to Google Ads now makes it easier for advertisers to view how changes in advertising campaigns affect ad performance. Moving forward, advertisers can now view any changes with annotations in their performance charts.
https://support.google.com/google-ads/answer/9733082
Two Simple Words that Increase Product Sales by 20%
Do you sell a tangible product?
If so, pay attention: Trailcam Pro – an eCommerce site that sells trail cameras – increased their sales by 20% by adding two words to the top of their home page.
The words were, “Free Shipping,” and here’s why it worked so well, along with the other changes they made to increase sales even more:
https://www.goinflow.com/ecommerce-free-shipping/
Free Design Resources
365 Psd: Download a free psd, vector or graphic file every day. https://365psd.com/
Dbf: Dribbble & Behance best design freebies. http://dbfreebies.co/
Dribbble: Dribbble search results for “freebie”. An absolute freebie treasure. https://dribbble.com/search/freebie
Free Section of Creative Market: Download 6 free goodies every week. https://creativemarket.com/free-goods
Free Section of Pixeden: Free design templates and resources. http://www.pixeden.com/free-design-web-resources
Freebiesbug: Latest free PSDs and hand-picked resources for web designers and developer. https://freebiesbug.com/
Freepik: Free graphic resources for everyone. https://www.freepik.com/
Graphic Burger: Tasty design resources made with care for each pixel, free for both personal and commercial use. https://graphicburger.com/
Marvel: A library of educational gems and free resources from designers we love. https://marvelapp.com/resources/
Pixel Buddha: Free and premium resources for professional community. https://pixelbuddha.net/
Premium Pixels: Lots of free stuff for creative folks. http://www.premiumpixels.com/
Tech&All;: PSD, Tech News, and other resources for free. https://techandall.com/
Teehan+Lax: DiOS 8 GUI PSD (iPhone 6). A Photoshop template of GUI elements found in the public release of iOS 8. https://teehanlax.com/tools/iphone/
Teehan+Lax: iPad GUI PSD. This Photoshop template contains all the major iOS elements to help you design your app. https://teehanlax.com/tools/ipad/
Tethr: The most beautiful IOS design KIT ever. https://www.invisionapp.com/inside-design/design-resources/tethr/
UI Space: Thousands of high quality hand-crafted Freebies for awesome people. https://uispace.net/
Free Color Choosing Tools
0 to 255: A simple tool that helps web designers find variations of any color. https://www.0to255.com/
Adaptive Backgrounds: Extract dominant colors from images. http://briangonzalez.github.io/jquery.adaptive-backgrounds.js/
Adobe Color CC: Color combinations from the Kuler community. https://color.adobe.com/create/color-wheel/
Brand Colors: Colors used by famous brands. http://brandcolors.net/
Colorful Gradients: Gradients automatically created by a computer. https://colorfulgradients.tumblr.com/
Color Lovers: Create & share colors, palettes, and patterns. https://www.colourlovers.com/
Coolors: Super fast color schemes generator for cool designers. https://coolors.co/
Couleurs: Simple app for grabbing & tweaking colors you see on screen. https://couleursapp.com/
Flat UI Colors: Beautiful flat colors. https://flatuicolors.com/
Material Palette: Generate & export your Material Design color palette. https://www.materialpalette.com/
Material UI Colors: Material ui color palette for Android, Web & iOS. https://www.materialui.co/colors
New Flat UI Color Picker: Best flat colors for UI design. http://www.flatuicolorpicker.com/
Paletton: The color scheme designer. http://paletton.com/
Best Flow Chart Makers
Do you want to diagram out how your business is going to grow in the next year, and what you need to do to get it there?
Or would you like to have a flowchart of each activity in your business, so that you can outsource these jobs without worrying about whether each detail is taken care of?
Flowcharts are diagrammatic representations illustrating a solution model to a problem or process. You can use them to document, analyze, design or manage your work.
And once you start using them, you’ll notice that everything becomes much more clear – including the gaps in your processes that need to be filled.
Here are some of the best flowchart makers:
https://docs.google.com/drawings/
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