First there were taxis.
Then there was Uber and Lyft.
The market is maxed, right?
There’s nothing left to invent.
Next came Kiddie Cabbie, to safely take the kids to and from school. Because hey, we don’t trust the strangers at Uber and Lyft to take them for us.
Okay, now there’s nothing left in rideshare to invent, right?
If you’re a man, you may be don’t realize this (or maybe you do). But the fact is, some women do not like getting into a strange car with a strange man, even if it is Uber or Lyft. And most women traveling alone would prefer a female driver.
Guys, if you want to better understand women, remember this:
Men are afraid women will make fun of them.
Women are afraid men will kill them.
Enter “DriveHER, The Ride sharing Community Designed with HER in Mind.” https://driveher.ca/
From their website: DriveHER is a ride sharing App and community designed to empower and provide a safe space for women and people who identify as women through transportation, technology and lifestyle.
Uber drivers accounted for more than 2,500 of the nearly 6,000 reports of assaults in 2017 and 2018. Meanwhile, of the 19 homicides reported over the two years, 7 of the victims were drivers.
Women driving women. It makes so much sense for both drivers and passengers. And yet, no one was doing it, until now.
You might think you’ve figured out every angle on your business, but trust me, you haven’t.
There is another variation, sub-niche or market just waiting to make you money.
You just have to find it.