NEWS and Resources | During Coronavirus

Small Business Shuts Doors, Adds Free Joke Hotline

Curious, a whimsical gift and home store on Pier Avenue in Hermosa Beach, California, shut its doors temporarily due to the corona virus outbreak.

But to bright people’s days, show owners Andres and Bryce launched joke hotlines on their cellphones, recording one new joke each day.

Andrew Gawdun: 775-450-3723

Bryce Toney: 808-652-0600

They’ve even asked callers to share jokes of their own for the following days to come.

You probably don’t want to use your cell phone for this, but what about your website?

T-Mobile Debuts $15 Plan for Pandemic Relief

Now here’s a business idea for you – offer your products at a steep discount as “pandemic relief” to help those who are feeling the economic pinch. T-Mobile is offering $15 a month cell service. It’s a pretty good guess that once all of this economic turmoil is ending, the price will go up and they will have captured a good share of the market.

Yale’s “Happiness Class” is Available Online for Free

If you’re stuck at home and feeling blue, you might consider taking an online class. How about one on happiness?

Marketing in a Time of Crisis

Marketers talk frequently about how being agile and flexible helps them capitalize on shifting market dynamics, changing customer demands and competitive threats. But in reality, that’s not what we’re used to doing at all.

Imagery of Human Contact Is Down 30% in Social Media Ads

Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media.

Using Comedy in Advertising: Who Should Use It, When to Use It, and Where to Use It

Comedy in your advertising can get you really far. We’re talking over 100 million views on YouTube far.

We’d be remiss not to mention the Harmon Brothers in an article on comedic ads. Their viral ads have garnered tens of millions of views, converting viewers to customers and creating brands that are hard to forget.

Have you ever heard of Squatty Potty, Poo-Pourri, or Purple mattresses?

Get to Yes: Three conversion lessons learned from an FBI hostage negotiation

Not too long ago, the aunt of a prominent Haitian political figure was kidnapped and held for a $150,000 ransom demand. Hostage negotiator Chris Voss managed to convince the hostage-takers to release her for just $4751 and a CD player. It’s a pretty incredible (true) story.

So how did he do it?

Podcast: 7 Free Ways to Get Original Data for Your Content

I knew creating content from original data was one of the best ways to attract links and exposure with little promotion. But I always thought it was expensive … until I had a chat with Andy Crestodina from Orbit Media.

Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers?

To help you make wise decisions during trying times, we tapped the minds of top marketers.

What to do right now: How to navigate through a global crisis on social media

Social media has been driving a lot of conversations around our current global crisis, creating real connection among distant and sometimes disparate individuals. But what is the role of brands in facilitating this connection?

Love and Brands in the Time of Corona

Now is not the time to hide and wait for things to blow over. It’s time to double-down, find a new voice and use our platforms as a force for the public good. Identify how your brand can be part of the solution.

Overcome This Common Marketing Mistake that Makes You Want to Quit

I see a lot of businesses and brands struggling with the same common marketing mistake.

The problem usually shows up in statements like:

I’m not sure what to write anymore.

My content doesn’t seem to be connecting like it used to.

I’m tired of creating content because it feels like I’m saying the same thing over and over.

Have you ever felt any of those?

7 Brands Increasing Social Media Spend Right NOW

There will be fortunes made by fast moving marketers during this pandemic. As other companies cancel their ad spend for fear of alienating their customer base, these 7 companies are stepping into the limelight and letting their brands shine. virus-pandemic/2246106

YouTube Tries to NOT Break the Internet

In an effort to ease internet traffic during the corona virus outbreak, YouTube is reducing the quality of their videos around the world for a month.

Marketing in the Age of Corona virus

This is interesting to watch. It’s a regularly updated list tracking marketer’s response to corona virus. You might find some ideas here on how your own business can deal with any fallout. virus/2244251

Great Example of Business Expanding During this Crisis

Lest you think that everything is shrinking right now, let’s remember that some of the best times to make money is when everyone else is hunkered down, waiting for the storm to pass.

Cat Person is launching now, despite of and even because of what’s happening. People are home, they’re spending more time with their cats, so why not launch?


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