All The latest Internet marketing News – Up to Date
New predictive capabilities in Google Analytics
Google has recently rolled out some new predictive capabilities in Google Analytics that could have some big impacts on your Google Ads — specifically your website users’ purchase probability and churn probability.
These newest updates represent the company’s last push into machine learning to help businesses grow by improving the insights available in Google Analytics.
YouTube to offer more in-video ads, boosting ad space and lowering cost
On July 7th, YouTube announced that mid-video ads would be placed on eight minute videos now, instead of the previous length of 10-minutes.
Interruption for viewers is standard, but may now be more jarring with this update. For YouTube, this update has increased the amount of ad space that the platform has available to marketers, lowering the cost of ads in hopes of eventually increasing demand.
How Much Do YouTube Ads Cost in 2020?
Google’s Rich Results Test is out of beta
If you’re unfamiliar with rich results, they “are experiences on Google Search that go beyond the standard blue link.” So, what does that actually mean?
If you’ve watched Google search results evolve over the past few years, you’ve noticed your search results are no longer only a page full of large blue text links and descriptions. Some results produce a variety of different informational pieces.
For example, if you search “COVID”, you’ll encounter one of the most comprehensive examples of rich results.
Google launches Keen
A new Google app called Keen, which sounds like a blend of Facebook Groups and Pinterest, purports to make it easier for you to learn more about what you love and connect with others who share your passions.
Instagram Shop launches with Facebook Pay to US customers
Instagram announced the launch of Instagram Shop in the US, a new e-commerce hub that lets merchants sell products and take payments via Facebook Pay. A new Shop tab will also appear in the navigation tab this year.
Instagram Reels will roll out to US users next month
Mark Zuckerberg will launch Instagram Reels, Facebook’s answer to TikTok, in the United States and more than 50 other countries in a matter of weeks. The global launch comes as TikTok is facing scrutiny from Washington.
Snapchat announces brand profiles
“Brand Profiles offer a permanent home for brands on Snapchat, [bringing] various brand experiences for Snapchatters together into a single home on our service. With 229 million Snapchatters using the app daily, this real estate for our partners is especially important in a world where our millennial and Gen Z audiences can be hard to reach and build deep, authentic relationships with on many platforms.”
Google Search Upgrades Make It Harder for Websites to Win Traffic
A push for quicker answers and more ad revenue has made it more expensive for online businesses to reach consumers. Some say the search giant has gone too far.
Infographic: Tips to create inclusive content on YouTube
Facebook shares yuletide marketing guide
“This holiday shopping season will look different compared to years gone by. However, it’s going to be more important than ever for people to come together and share gifts with their loved ones.”
“Learn how people expect to celebrate and shop this holiday season. Filter, find and share shopping insights from our 31-market consumer research. Then read our marketing guide for practical tips on opening up opportunities in the upcoming season.”