Adding One Element Increases Conversions by 50%

Little Snippet

What one thing can you add to your checkout page that will increase your conversions by 50%?

One company selling a simple $7 tripwire product saw their sales increase by 50% simply when they reassured customers by emphasizing their guarantee at checkout.

They didn’t use any fancy copy, either. They simply added a gold box that read, “100% Money Back Guarantee” on the left side and “30 Days” on the right side. Underneath in three little boxes they wrote, “Your privacy is 100% protected,” “Your information is secure” and they added a trust badge.

The change took 15 minutes and will add another $3,290 to their bottom line this year.


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