Month: March 2020

Power Up Your Affiliate marketing

Affiliate marketers everywhere are always looking for an edge to boost up their conversion rates and increase their commissions. If you’re hunting for the holy grail of affiliate marketing, then look no further. Sometimes it’s the simple things that make the biggest difference to your bottom line.

Take a look at these three ways for growing your affiliate business.

1. Build a Responsive List

There’s a huge difference between merely building a list and building a responsive list. Most every affiliate knows to build a list, but very few know how to create a responsive list with engaged subscribers. Check out these tips:

Set expectations upfront. Your lead page and initial emails should make it clear what your list is about and why subscribers should be opening every email you send. People are more engaged when you meet their expectations.

Stay in touch. You can’t build a relationship by dropping people a line once a month. You should be sending emails on a weekly basis at a minimum.

Give your best stuff. Make people look forward to opening your emails. Give them the same sort of stuff that others are putting in paid products.

Edutain people. Subscribers don’t want to read boring content, even if it’s useful, nor do they want to read entertaining fluff. So edutain them, which means you entertain while you educate. Use a light, conversational tone. Inject humor where appropriate.

Interact. Don’t make a monologue you’re sole communication channel. Encourage your subscribers to click through to your blog or social media pages to interact with you, discuss the issues and ask questions.

If you employ the above tips, then you won’t just have a mailing list of warm bodies, you’ll have a responsive list of people who click on your links and buy what you’re selling.

Next up:

2. Establish Yourself as an Authority

People don’t want to get their information from just anyone. Instead, they’e looking for a leader. They’re looking for an expert. They’e looking for an authority. That’s why you need to showcase your expertise and position yourself as an authority in your niche.

Here are three tips:

Showcase your credentials. If you have credentials or a story that makes you an expert, flaunt it. This might include related awards, degrees, special qualifications and so on.

Land guest author and speaking spots. The authorities are the ones who are being interviewed on webinars or even on blogs. Submit proposals to talk radio, podcasts, and blogs in your niche to land these guest speaker spots for yourself.

Associate with credible others. When you create products or do webinars with other authorities in your niche, you’ll be seen as an authority too.

And last but not least…

3. Use Commission Gorilla

It’s no secret that adding value to an offer can boost your conversion rate. What many affiliates don’t know is that this strategy can put up to five times more money in your pocket over not offering a bonus. This strategy is a lot more powerful than many people think!

But this strategy also takes too much time. You need to know how to design web pages in order to create a good-looking promo page. You need to know how to code to do it right. It’s no wonder so many affiliates don’t bother with this powerful strategy.

So what’s the solution?

Use Commission Gorilla. This is an app designed by two super affiliates who wanted to build their own high-impact bonus pages fast. Speed is the key when it comes to affiliate marketing, especially during a product launch. With Commission Gorilla you can create bonus pages in as little as a few minutes (rather than hours or even days).

You don’t need design skills or coding skills. You don’t even need your own website.

Check it out for yourself (And includes bonuses)

Once you have Commission Gorilla, you won’t have any more excuses for not offering bonuses!

Irving

See the demo:

Michael Rozbruch sells a CPA training program for $1500. To get people interested in his product launch for his training program, he used a webinar. 3,000 people signed up for that launch webinar, and here is where it gets interesting…

His thank you page for signing up for the webinar included an offer for a press release template for $197. Of those who signed up for the free training, 139 customers took advantage of the offer, netting Michael $27,383.

What can you offer on your webinar thank you page for instant profits?

And could you reinvest that money to increase traffic to your webinar sign up page, getting more people onto your webinar and buy your big ticket product?

If you would like to know how Michael faired with his launch, here’s what happened:

He sent out 11 follow up emails prior to the event. That sounds like a lot, but these were spread out over as much as three weeks, depending on how early someone signed up.

Thanks to all the reminder emails, 1,093 people attended the webinar live, and the launch brought in $402,693 in sales for the training program.

How many emails do you send out prior to your webinars? People forget they’ve signed up, or they forget why they signed up. They need reminders, and it’s your job to send out those emails and keep them excited and interested in your webinars.

Irving

Little Snippet

What one thing can you add to your checkout page that will increase your conversions by 50%?

One company selling a simple $7 tripwire product saw their sales increase by 50% simply when they reassured customers by emphasizing their guarantee at checkout.

They didn’t use any fancy copy, either. They simply added a gold box that read, “100% Money Back Guarantee” on the left side and “30 Days” on the right side. Underneath in three little boxes they wrote, “Your privacy is 100% protected,” “Your information is secure” and they added a trust badge.

The change took 15 minutes and will add another $3,290 to their bottom line this year.

Irving

Seems like everyone has Conversion Gorilla fever. People can’t stop talking about it. Marketers everywhere can’t believe how well it works to boost conversions, subscribers and sales. Even seasoned pros are singing its praises because they’re seeing firsthand just how well it works.

All of this buzz got me curious… does Conversion Gorilla really live up to the hype? Or is everyone going bananas over nothing?

Maybe you have the same questions. You want to separate the marketing hype from the reality. And that’s exactly why I’ve taken the time to review this app from top to bottom and share the truth about it with you.

Take a look…

Just what is Conversion Gorilla, anyway?

You’ve probably heard that Conversion Gorilla is a good way to boost conversions and sales. But maybe you’re wondering how, exactly, it works its magic.

The answer…

Conversion Gorilla is an attention bar and countdown timer rolled into one. It works hard to grab attention with an easily customizable attention bar where you can put most any kind of offer or announcement. For example:

• Special offers, such as a discount coupon code.

• Flash sale announcements.

• Product launch announcements.

• Breaking industry news.

• Product or service benefits.

• Testimonials.

• Video sales letters.

• Advertisements.

• Opt-in offers.

• Exit offers.

• Upsells.

• Redirects to related content or offers.

• Welcome messages on any web page.

• Affiliate bonus announcements (you can even overlay these on third-party sites if you use Conversion Gorilla Pro).

And that’s not even an exhaustive list! It’s only limited to your imagination. If you have an important bit of content or a special offer to share, you can make sure your visitors see it by using an attention bar.

One really great option is that Conversion Gorilla also lets you add countdown timers to any of your attention bars. That means you can add a sense of urgency and boost conversions.

For example:

• Count down to a product launch.

• Tick away the hours and minutes left during a flash sale.

• Count down the minutes left to take advantage of a one-time offer.

• Show how much time left to enter a contest.

• Display how much time remains before a special event (like a webinar) starts.

Plus much, much more. If you want to light a fire under your visitors, then one of the very best ways to do it is with a countdown timer. And Conversion Gorilla makes it easy to add a countdown timer to any or your notification bars!

And that’s not the only way Conversion Gorilla is customizable. All you have to do is log into your Conversion Gorilla dashboard, and with just a few clicks of your mouse you can fully control the look and behavior of your attention bar. This includes:

• Changing the color and size of the attention bar.

• Inserting any text you want to appear on the bar.

• Tweaking the appearance of the font (e.g., bold, italics, etc.).

• Changing the look of your call to action button.

• Inserting images or videos.

• Deciding when the bar appears (e.g., immediately, on exit, after a set amount of time, etc.).

You don’t need to know anything about coding to make these changes – all you have to do is point and click from within your Conversion Gorilla dashboard. And once you’ve created the bar to your liking (which literally takes just a couple minutes), all you have to do is copy and paste a small bit of code into your web page where you want your bar to appear.

It’s fantastically easy!

Does Conversion Gorilla Work?

You bet it does. Some marketers are reporting getting up to 700% more clicks on their attention bars versus using on page links and buttons. So, if you’re still using on-page calls to action, then you’re definitely going to want to give Conversion Gorilla a try!

Another benefit of this app is that you’ll know instantly whether it’s working. That’s because Conversion Gorilla includes your basic built-in statistics, so you can log into your dashboard and see with a quick glance which of your attention bars are getting clicks, opt-ins and other conversions.

If you see an attention bar that’s not getting the clicks, you can change the text, color, offer or anything else directly from your dashboard, and your attention bar will instantly update on your website. You don’t need to fiddle with code, you don’t need to re-insert anything into your web pages, and you don’t need to do any FTPing or other file uploads. Conversion Gorilla makes it easy to change your attention bars in a snap and on the fly!

Finally, another big benefit of Conversion Gorilla is that it’s been tested to work across devices and platforms. Whether your visitor is viewing your web page from a big desktop PC or from their iPhone, you can rest assured they’re seeing (and clicking on!) your attention bars.

Are There Any Downsides?

Like any tool, Conversion Gorilla isn’t 100% perfect. As a personal preference, I’d like to see more font options to really customize the look and feel of the attention bars. However, you can easily work around this by using images in the attention bar.

That’s just my opinion. If you’re using fairly standard fonts on your website, then this may not be an issue for you at all.

But here’s why any potential downside is really not a problem at all…

This software is developed and maintained by Simon Hodgkinson and Jeremy Gislason, who are well-known in the industry for providing outstanding support for all of their apps and other products. And one thing they’ve always done is accepted feature requests from their customers. If you think that adding a specific feature would be beneficial to you and other users, let the developers know… and there’s a good chance they’ll add that feature in the next update.

Indeed, Hodgkinson and Gislason are constantly improving all of their products, and I expect Conversion Gorilla is no different. Though as the features get added, the price is bound to go up – so that’s why it makes sense to buy now while you can still lock in a really low price.

Check it out here:

Seems like everyone has Conversion Gorilla fever. People can’t stop talking about it. Marketers everywhere can’t believe how well it works to boost conversions, subscribers and sales. Even seasoned pros are singing its praises because they’re seeing firsthand just how well it works.

All of this buzz got me curious… does Conversion Gorilla really live up to the hype? Or is everyone going bananas over nothing?

Maybe you have the same questions. You want to separate the marketing hype from the reality. And that’s exactly why I’ve taken the time to review this app from top to bottom and share the truth about it with you.

Take a look…

Just what is Conversion Gorilla, anyway?

You’ve probably heard that Conversion Gorilla is a good way to boost conversions and sales. But maybe you’re wondering how, exactly, it works its magic.

The answer…

Conversion Gorilla is an attention bar and countdown timer rolled into one. It works hard to grab attention with an easily customizable attention bar where you can put most any kind of offer or announcement. For example:

• Special offers, such as a discount coupon code.

• Flash sale announcements.

• Product launch announcements.

• Breaking industry news.

• Product or service benefits.

• Testimonials.

• Video sales letters.

• Advertisements.

• Opt-in offers.

• Exit offers.

• Upsells.

• Redirects to related content or offers.

• Welcome messages on any web page.

• Affiliate bonus announcements (you can even overlay these on third-party sites if you use Conversion Gorilla Pro).

And that’s not even an exhaustive list! It’s only limited to your imagination. If you have an important bit of content or a special offer to share, you can make sure your visitors see it by using an attention bar.

One really great option is that Conversion Gorilla also lets you add countdown timers to any of your attention bars. That means you can add a sense of urgency and boost conversions.

For example:

• Count down to a product launch.

• Tick away the hours and minutes left during a flash sale.

• Count down the minutes left to take advantage of a one-time offer.

• Show how much time left to enter a contest.

• Display how much time remains before a special event (like a webinar) starts.

Plus much, much more. If you want to light a fire under your visitors, then one of the very best ways to do it is with a countdown timer. And Conversion Gorilla makes it easy to add a countdown timer to any or your notification bars!

And that’s not the only way Conversion Gorilla is customizable. All you have to do is log into your Conversion Gorilla dashboard, and with just a few clicks of your mouse you can fully control the look and behavior of your attention bar. This includes:

• Changing the color and size of the attention bar.

• Inserting any text you want to appear on the bar.

• Tweaking the appearance of the font (e.g., bold, italics, etc.).

• Changing the look of your call to action button.

• Inserting images or videos.

• Deciding when the bar appears (e.g., immediately, on exit, after a set amount of time, etc.).

You don’t need to know anything about coding to make these changes – all you have to do is point and click from within your Conversion Gorilla dashboard. And once you’ve created the bar to your liking (which literally takes just a couple minutes), all you have to do is copy and paste a small bit of code into your web page where you want your bar to appear.

It’s fantastically easy!

Does Conversion Gorilla Work?

You bet it does. Some marketers are reporting getting up to 700% more clicks on their attention bars versus using on page links and buttons. So, if you’re still using on-page calls to action, then you’re definitely going to want to give Conversion Gorilla a try!

Another benefit of this app is that you’ll know instantly whether it’s working. That’s because Conversion Gorilla includes your basic built-in statistics, so you can log into your dashboard and see with a quick glance which of your attention bars are getting clicks, opt-ins and other conversions.

If you see an attention bar that’s not getting the clicks, you can change the text, color, offer or anything else directly from your dashboard, and your attention bar will instantly update on your website. You don’t need to fiddle with code, you don’t need to re-insert anything into your web pages, and you don’t need to do any FTPing or other file uploads. Conversion Gorilla makes it easy to change your attention bars in a snap and on the fly!

Finally, another big benefit of Conversion Gorilla is that it’s been tested to work across devices and platforms. Whether your visitor is viewing your web page from a big desktop PC or from their iPhone, you can rest assured they’re seeing (and clicking on!) your attention bars.

Are There Any Downsides?

Like any tool, Conversion Gorilla isn’t 100% perfect. As a personal preference, I’d like to see more font options to really customize the look and feel of the attention bars. However, you can easily work around this by using images in the attention bar.

That’s just my opinion. If you’re using fairly standard fonts on your website, then this may not be an issue for you at all.

But here’s why any potential downside is really not a problem at all…

This software is developed and maintained by Simon Hodgkinson and Jeremy Gislason, who are well-known in the industry for providing outstanding support for all of their apps and other products. And one thing they’ve always done is accepted feature requests from their customers. If you think that adding a specific feature would be beneficial to you and other users, let the developers know… and there’s a good chance they’ll add that feature in the next update.

Indeed, Hodgkinson and Gislason are constantly improving all of their products, and I expect Conversion Gorilla is no different. Though as the features get added, the price is bound to go up – so that’s why it makes sense to buy now while you can still lock in a really low price.

Check it out here: www.conversiongorilla.com

The Verdict?

Here’s the bottom-line question: is Conversion Gorilla right for you?

If you’re a web developer or otherwise well-versed in coding languages, then Conversion Gorilla is probably more of a luxury rather than a necessity for you. If you can already create attention bars and countdown timers in two minutes or less – and change them on the fly across all your websites – then you don’t really need this tool.

For the rest of us, however, Conversion Gorilla is a really valuable tool. It makes it quick and easy to create attention bars, with or without conversion-boosting countdown timers. And in turn, these attention bars are a powerful and effective way to direct your traffic, generate more opt-ins, more clicks, more sales, and more conversions.

Now here’s the best part…

Conversion Gorilla is completely risk free. If you’re not sure if it’s right for you – if you’re not totally convinced that this is a quick and easy way to start getting better results and a higher ROI from all your traffic – you can try it for 30 days risk free. Put it to work, kick the tires for a full month. If you’re not thrilled with this app for any reason, simply contact the developers within 30 days for a full and prompt refund.

Fair enough?

So, go ahead and check out the demo and learn more about Conversion Gorilla by clicking here: www.conversiongorilla.com

And do it now, because you’re going to like what it does for your bottom line!

The Verdict?

Here’s the bottom-line question: is Conversion Gorilla right for you?

If you’re a web developer or otherwise well-versed in coding languages, then Conversion Gorilla is probably more of a luxury rather than a necessity for you. If you can already create attention bars and countdown timers in two minutes or less – and change them on the fly across all your websites – then you don’t really need this tool.

For the rest of us, however, Conversion Gorilla is a really valuable tool. It makes it quick and easy to create attention bars, with or without conversion-boosting countdown timers. And in turn, these attention bars are a powerful and effective way to direct your traffic, generate more opt-ins, more clicks, more sales, and more conversions.

Now here’s the best part…

Conversion Gorilla is completely risk free. If you’re not sure if it’s right for you – if you’re not totally convinced that this is a quick and easy way to start getting better results and a higher ROI from all your traffic – you can try it for 30 days risk free. Put it to work, kick the tires for a full month. If you’re not thrilled with this app for any reason, simply contact the developers within 30 days for a full and prompt refund.

Fair enough?

So, go ahead and check out the demo and learn more about Conversion Gorilla by clicking here:

Seems like everyone has Conversion Gorilla fever. People can’t stop talking about it. Marketers everywhere can’t believe how well it works to boost conversions, subscribers and sales. Even seasoned pros are singing its praises because they’re seeing firsthand just how well it works.

All of this buzz got me curious… does Conversion Gorilla really live up to the hype? Or is everyone going bananas over nothing?

Maybe you have the same questions. You want to separate the marketing hype from the reality. And that’s exactly why I’ve taken the time to review this app from top to bottom and share the truth about it with you.

Take a look…

Just what is Conversion Gorilla, anyway?

You’ve probably heard that Conversion Gorilla is a good way to boost conversions and sales. But maybe you’re wondering how, exactly, it works its magic.

The answer…

Conversion Gorilla is an attention bar and countdown timer rolled into one. It works hard to grab attention with an easily customizable attention bar where you can put most any kind of offer or announcement. For example:

• Special offers, such as a discount coupon code.

• Flash sale announcements.

• Product launch announcements.

• Breaking industry news.

• Product or service benefits.

• Testimonials.

• Video sales letters.

• Advertisements.

• Opt-in offers.

• Exit offers.

• Upsells.

• Redirects to related content or offers.

• Welcome messages on any web page.

• Affiliate bonus announcements (you can even overlay these on third-party sites if you use Conversion Gorilla Pro).

And that’s not even an exhaustive list! It’s only limited to your imagination. If you have an important bit of content or a special offer to share, you can make sure your visitors see it by using an attention bar.

One really great option is that Conversion Gorilla also lets you add countdown timers to any of your attention bars. That means you can add a sense of urgency and boost conversions.

For example:

• Count down to a product launch.

• Tick away the hours and minutes left during a flash sale.

• Count down the minutes left to take advantage of a one-time offer.

• Show how much time left to enter a contest.

• Display how much time remains before a special event (like a webinar) starts.

Plus much, much more. If you want to light a fire under your visitors, then one of the very best ways to do it is with a countdown timer. And Conversion Gorilla makes it easy to add a countdown timer to any or your notification bars!

And that’s not the only way Conversion Gorilla is customizable. All you have to do is log into your Conversion Gorilla dashboard, and with just a few clicks of your mouse you can fully control the look and behavior of your attention bar. This includes:

• Changing the color and size of the attention bar.

• Inserting any text you want to appear on the bar.

• Tweaking the appearance of the font (e.g., bold, italics, etc.).

• Changing the look of your call to action button.

• Inserting images or videos.

• Deciding when the bar appears (e.g., immediately, on exit, after a set amount of time, etc.).

You don’t need to know anything about coding to make these changes – all you have to do is point and click from within your Conversion Gorilla dashboard. And once you’ve created the bar to your liking (which literally takes just a couple minutes), all you have to do is copy and paste a small bit of code into your web page where you want your bar to appear.

It’s fantastically easy!

Does Conversion Gorilla Work?

You bet it does. Some marketers are reporting getting up to 700% more clicks on their attention bars versus using on page links and buttons. So, if you’re still using on-page calls to action, then you’re definitely going to want to give Conversion Gorilla a try!

Another benefit of this app is that you’ll know instantly whether it’s working. That’s because Conversion Gorilla includes your basic built-in statistics, so you can log into your dashboard and see with a quick glance which of your attention bars are getting clicks, opt-ins and other conversions.

If you see an attention bar that’s not getting the clicks, you can change the text, color, offer or anything else directly from your dashboard, and your attention bar will instantly update on your website. You don’t need to fiddle with code, you don’t need to re-insert anything into your web pages, and you don’t need to do any FTPing or other file uploads. Conversion Gorilla makes it easy to change your attention bars in a snap and on the fly!

Finally, another big benefit of Conversion Gorilla is that it’s been tested to work across devices and platforms. Whether your visitor is viewing your web page from a big desktop PC or from their iPhone, you can rest assured they’re seeing (and clicking on!) your attention bars.

Are There Any Downsides?

Like any tool, Conversion Gorilla isn’t 100% perfect. As a personal preference, I’d like to see more font options to really customize the look and feel of the attention bars. However, you can easily work around this by using images in the attention bar.

That’s just my opinion. If you’re using fairly standard fonts on your website, then this may not be an issue for you at all.

But here’s why any potential downside is really not a problem at all…

This software is developed and maintained by Simon Hodgkinson and Jeremy Gislason, who are well-known in the industry for providing outstanding support for all of their apps and other products. And one thing they’ve always done is accepted feature requests from their customers. If you think that adding a specific feature would be beneficial to you and other users, let the developers know… and there’s a good chance they’ll add that feature in the next update.

Indeed, Hodgkinson and Gislason are constantly improving all of their products, and I expect Conversion Gorilla is no different. Though as the features get added, the price is bound to go up – so that’s why it makes sense to buy now while you can still lock in a really low price.

Check it out here: www.conversiongorilla.com

The Verdict?

Here’s the bottom-line question: is Conversion Gorilla right for you?

If you’re a web developer or otherwise well-versed in coding languages, then Conversion Gorilla is probably more of a luxury rather than a necessity for you. If you can already create attention bars and countdown timers in two minutes or less – and change them on the fly across all your websites – then you don’t really need this tool.

For the rest of us, however, Conversion Gorilla is a really valuable tool. It makes it quick and easy to create attention bars, with or without conversion-boosting countdown timers. And in turn, these attention bars are a powerful and effective way to direct your traffic, generate more opt-ins, more clicks, more sales, and more conversions.

Now here’s the best part…

Conversion Gorilla is completely risk free. If you’re not sure if it’s right for you – if you’re not totally convinced that this is a quick and easy way to start getting better results and a higher ROI from all your traffic – you can try it for 30 days risk free. Put it to work, kick the tires for a full month. If you’re not thrilled with this app for any reason, simply contact the developers within 30 days for a full and prompt refund.

Fair enough?

So, go ahead and check out the demo and learn more about Conversion Gorilla by clicking here

And do it now, because you’re going to like what it does for your bottom line!

And do it now, because you’re going to like what it does for your bottom line!

Irving

Conversion Goals

I’m sure you know the first one on this list, but sometimes we lose sight that there is more we can be doing with our visitors than just selling them products.

Making a Purchase

This is the most well-known and sought-after website conversion. You might be selling a product or service, but either way, your goal is to get the sale.

Submitting a Form

This might be for a service request, signing up for a seminar, a limited-offer promotion, a free trial and so forth. Remember that the more fields you ask them to fill out, the lower response rate you will usually get.

Signing Up for a Newsletter or for Updates

Customers are either asked for their email to subscribe them to a newsletter, or their mobile number to receive SMS alerts. Sometimes you have to work as hard to get someone to subscribe as you do to get them to buy.

Treat your squeeze page / landing page like a short sales letter with dynamite bullet points and you should see your conversions increase.

Clicking Buttons

This could either be a download, a link to an external site, or lead users to the checkout page. While we think about getting people to purchase, we sometimes forget that first we have to tell them to click the button to add to cart or go to the next page. Calls to action are important because they almost invariably increase every kind of conversion.

Signing up for an Account

This might be to gain access to a forum or to special content. If you keep your best content accessible only to subscribers with plenty of awesome teasers on the sign-up page, you can likely grow your email list a lot faster than simply by offering a one-time lead magnet.

Try offering two or three articles for free to give visitors a taste, and then they must sign up with their email address to read more. Or give them the first couple of paragraphs and cut them off when the content gets good to get them to sign-up.

Clicking Share Buttons

These are usually icons which need a click from your visitor to instantly share your content to any of the following major social platforms – Facebook, Twitter, Instagram, Reddit, and Snapchat. Remember to always, always, always ask for the share.

Installing an App

Give businesses a REASON to get your app. Often all a business says is, “Get our app!” without mentioning what that app will do for the consumer. But if you can say that with the app they get extra discounts, special treatment or secret content, they’ll have a reason to say yes.

Irving

YouTube is not just the largest video sharing platform – it’s also a social network. Here are 5 ways to boost your brand, get more followers and make your followers more loyal:

• Commit to a regular post schedule
• Let subscribers know if you’re taking a break
• Always add a call to action
• Actively respond and interact with subscribers
• Get the free version of vidIQ to get more views on YouTube https://vidiq.com/

Irving

Post regularly — post every day, or at least close to it.

Be authentic — use your own voice to speak to your audience, not some robotic company voice.

Use pictures — a great visual will increase your likelihood of shares and likes.

Ask questions — listen for the response and reply back.

Contests — offer rewards for those who share and like your posts. People like free stuff.

Irving

A Simple Change

An e-commerce company selling a deodorant product line was using the headline, “Feel fresh without sweat marks.”

But when they changed their copy to be more action oriented – “Put an end to sweat marks!” – their conversion to the checkout page increased by 93%.

Take a look at your headlines. Are they passive or active?

Examples of passive headlines include:

• Toronto was named city of the year by the Fairfield Commission
• World’s biggest bookstore has been sold to conglomerate
• Mothers are asked 300 questions a day by children
• 200 workers were laid off by company owners

Examples of active headlines include:

• Two baby giraffes escape zoo
• Scottish government reveals independence plan
• The world’s first electric helicopter takes flight in Germany
• Taylor Swift wins top award

In the passive voice, the subject (noun) is acted upon (verb) by an object.

In the active voice, the subject (noun) of a sentence performs an action (verb) on an object.

If your current headlines are passive, try doing an A/B test with an active headline and see if you get a 93% increase in conversions, too.

Irving

Media Post Ideas

Your goal is to convert social media followers into customers, but it’s easier said than done, right? The first step is to post engaging content to capture your followers’ attention.

My own rules of social media posting are pretty simple:

Rule #1: Never be boring.

Rule #2: Post regularly and make it interesting.

Rule #3: Try not to stress about Rules #1 and #2 and just enjoy the process. Because if you’re having fun, then odds are your followers are having fun, too.

Here are 17 ideas for your upcoming posts:

1: Share your latest blog post. They should be the first to know, because they can help you spread the word.

2: Poll your followers. Instagram, Twitter and Facebook all provide options for you to engage your followers with a poll. Or simply ask thought-provoking or humorous questions, and remember to check back in and respond to the answers, too.

3: Show off your photos. We’re not talking about stock photos, but YOUR photos of yourself doing relevant or interesting things, the view from the coffee shop where you’re working on your next product, etc.

4: Tease followers with enticing details about your new product. Build hype for your next launch by letting your followers be the first to know what you’re offering next.

5: Use emojis. According to one survey, Facebook headlines with emojis generate 241% more clicks than those without.

6: Customer case studies. Show how your product or service is helping people on an individual basis.

7: Videos. Social media videos generate more than 1,200% more shares than images and text combined. Whoa.

8: Share old blog posts. You can bring new life to old content if it’s still relevant.

9: User generated content. Find posts of people using your products and share them to build trust.

10: Infographics. These visual aids can help cement your stories, products and services into the memory of your prospects, as well as helping to persuade them to buy.

11: Inspirational quotes. Don’t just grab any quote. Find something relevant to what’s happening now, or a quote that uses humor to get the message across.

12: Giveaways and contests. Use a contest to encourage user-generated content. This content will be exposed to many people, which is always a good thing for you.

13: “How to” posts. Share a demo video on how to do something in your niche, such as sharing a step-by-step process to get a specific result.

14: Review and testimonials. These add credibility to you and your products.

15: Curated content. Share the content of others in your niche.

16: Industry news. News articles get more share than any other type of article, so why not have it come from you?

17: Tips and advice. A quick tip or tidbit can be highly valuable and it makes you look generous for sharing the advice.

This list is by no means comprehensive, yet it should keep you quite busy building and engaging your audience on social media.

Irving

The FTC’s influencer endorsement guidelines may soon become binding

The Federal Trade Commission may be increasing the severity and scope of its responses to misinformation and paid influencer ads that present themselves as organic content.

https://www.ftc.gov/system/files/documents/public_statements/1566445/p204500_-_endorsement_guides_reg_review_-_chopra_stmt.pdf

Facebook’s latest app tries to beat Pinterest at its own game

This may be why Google recently announced an update to its Collections tool Hobbi, which looks quite similar to the Pinterest app.

TechCrunch notes that “Hobbi takes obvious cues from Pinterest” and that it “is more like an editor and organizer than any sort of new social network.”

https://techcrunch.com/2020/02/13/facebooks-latest-experiment-is-hobbi-an-app-to-document-your-personal-projects/

How does word count affect your SEO?

Word count itself likely isn’t a ranking factor, but it may directly impact other ranking factors.

https://www.searchenginejournal.com/word-count-for-seo/348164/#close

Google makes it easier to hide content and check third-party reporting

Google just launched three new removal tools that should help website owners quickly remove outdated and irrelevant content from their sites and gain some visibility on how third parties are reporting their content.

https://webmasters.googleblog.com/2020/01/new-removals-report-in-search-console.html

Why the Jumpshot shutdown is such big news for digital marketing

The website ‘Jumpshot’ may have been supplying their marketing analytics data to numerous premium SEO tools, so the ripple effects of the shutdown may be felt across the entire marketing industry in the weeks ahead.

https://sparktoro.com/blog/avasts-shutdown-of-jumpshot-will-harm-the-web-and-the-world/

TikTok competitor Byte launches and gains steam

TikTok has a new competitor in town. Byte, a micro-video app and successor to Vine, recently launched in both Apple and Android app stores. Byte hasn’t made any formal announcement surrounding advertising yet, but founder Dom Hofmann has mentioned that the app plans to put an early focus on helping content creators make money.

https://byte.co/

Verizon enters the search engine market with privacy-focused OneSearch

With such strong competition in the search engine market, it comes as somewhat of a surprise that Verizon Media has launched OneSearch.

So, what makes OneSearch different?

Privacy

OneSearch promises not to track, store, or share personal or search data with advertisers, which puts it in direct competition with DuckDuckGo. It’s available now on desktop and mobile at OneSearch.com.

https://www.searchenginejournal.com/a-new-search-engine-enters-the-market-onesearch-from-verizon-media/

Dwell Time is the SEO Metric You Need to Track

Dwell time is the amount of time a user takes analyzing a web page before clicking back to search results. If a web page has a low dwell time, it likely means the page didn’t match the user’s search intent.

It’s important to note, dwell time and bounce rate are two different things. Here’s what you need to know.

https://blog.hubspot.com/marketing/dwell-time

Does This Product Launch Infographic Scare You?

I debated sharing this infographic with you because it looks kind of SCARY! When you first pull it up, it’s one looooong skinny thing in the middle of your screen because it’s incredibly detailed (and yes, intimidating, too.)

And when you zoom in and start reading it, you think, “Holy cow, I have to do ALL OF THAT to launch a product?? No way!”

But when you look closer (if you haven’t run away in terror yet) you realize this really is step by step, with many of the steps being pretty darn easy. Things like, ‘create a product name,’ ‘get a domain name,’ ‘order a product logo,’ and so forth. Simple stuff. And it’s great to have everything in one place to keep you from forgetting things, too.

Check it out here:

https://v3.jvnotifypro.com/assets/Tim-Godfrey-Infographic-001.png

Google Ads: Now see how campaign changes impact ad performance

An update to Google Ads now makes it easier for advertisers to view how changes in advertising campaigns affect ad performance. Moving forward, advertisers can now view any changes with annotations in their performance charts.

https://support.google.com/google-ads/answer/9733082

Two Simple Words that Increase Product Sales by 20%

Do you sell a tangible product?

If so, pay attention: Trailcam Pro – an eCommerce site that sells trail cameras – increased their sales by 20% by adding two words to the top of their home page.

The words were, “Free Shipping,” and here’s why it worked so well, along with the other changes they made to increase sales even more:

https://www.goinflow.com/ecommerce-free-shipping/

Free Design Resources

365 Psd: Download a free psd, vector or graphic file every day. https://365psd.com/

Dbf: Dribbble & Behance best design freebies. http://dbfreebies.co/

Dribbble: Dribbble search results for “freebie”. An absolute freebie treasure. https://dribbble.com/search/freebie

Free Section of Creative Market: Download 6 free goodies every week. https://creativemarket.com/free-goods

Free Section of Pixeden: Free design templates and resources. http://www.pixeden.com/free-design-web-resources

Freebiesbug: Latest free PSDs and hand-picked resources for web designers and developer. https://freebiesbug.com/

Freepik: Free graphic resources for everyone. https://www.freepik.com/

Graphic Burger: Tasty design resources made with care for each pixel, free for both personal and commercial use. https://graphicburger.com/

Marvel: A library of educational gems and free resources from designers we love. https://marvelapp.com/resources/

Pixel Buddha: Free and premium resources for professional community. https://pixelbuddha.net/

Premium Pixels: Lots of free stuff for creative folks. http://www.premiumpixels.com/

Tech&All;: PSD, Tech News, and other resources for free. https://techandall.com/

Teehan+Lax: DiOS 8 GUI PSD (iPhone 6). A Photoshop template of GUI elements found in the public release of iOS 8. https://teehanlax.com/tools/iphone/

Teehan+Lax: iPad GUI PSD. This Photoshop template contains all the major iOS elements to help you design your app. https://teehanlax.com/tools/ipad/

Tethr: The most beautiful IOS design KIT ever. https://www.invisionapp.com/inside-design/design-resources/tethr/

UI Space: Thousands of high quality hand-crafted Freebies for awesome people. https://uispace.net/

Free Color Choosing Tools

0 to 255: A simple tool that helps web designers find variations of any color. https://www.0to255.com/

Adaptive Backgrounds: Extract dominant colors from images. http://briangonzalez.github.io/jquery.adaptive-backgrounds.js/

Adobe Color CC: Color combinations from the Kuler community. https://color.adobe.com/create/color-wheel/

Brand Colors: Colors used by famous brands. http://brandcolors.net/

Colorful Gradients: Gradients automatically created by a computer. https://colorfulgradients.tumblr.com/

Color Lovers: Create & share colors, palettes, and patterns. https://www.colourlovers.com/

Coolors: Super fast color schemes generator for cool designers. https://coolors.co/

Couleurs: Simple app for grabbing & tweaking colors you see on screen. https://couleursapp.com/

Flat UI Colors: Beautiful flat colors. https://flatuicolors.com/

Material Palette: Generate & export your Material Design color palette. https://www.materialpalette.com/

Material UI Colors: Material ui color palette for Android, Web & iOS. https://www.materialui.co/colors

New Flat UI Color Picker: Best flat colors for UI design. http://www.flatuicolorpicker.com/

Paletton: The color scheme designer. http://paletton.com/

Best Flow Chart Makers

Do you want to diagram out how your business is going to grow in the next year, and what you need to do to get it there?

Or would you like to have a flowchart of each activity in your business, so that you can outsource these jobs without worrying about whether each detail is taken care of?

Flowcharts are diagrammatic representations illustrating a solution model to a problem or process. You can use them to document, analyze, design or manage your work.

And once you start using them, you’ll notice that everything becomes much more clear – including the gaps in your processes that need to be filled.

Here are some of the best flowchart makers:

https://www.draw.io/

https://www.lucidchart.com/

https://cacoo.com/home

https://www.gliffy.com/

http://wireflow.co/

https://textografo.com/

https://docs.google.com/drawings/

Irving